Manila, Philippines, Feb 13, 2018 – Avaya today announced the appointment of Ferdinand S. Macatangay as Philippines country manager. Macatangay will be responsible for promoting Avaya’s customer-centric, outcome-based approach in this strategic market, working closely with key customers to help them achieve their digital transformation objectives, and driving adoption of Avaya’s latest innovative solutions in the areas of cloud, contact center and unified communications and collaboration.
Macatangay brings to Avaya almost 20 years of experience delivering innovative communications solutions to businesses in the Philippines. He was previously head of IBM’s Cloud business in the country, where he delivered exponential growth. He is taking on the role at Avaya following the retirement of Edgar Doctolero, the first Avaya Philippines manager, who was instrumental in building the company’s presence in the country, including in the business process outsourcing (BPO), telecommunications service provider and hospitality sectors.
Sami Ammous, Head of ASEAN, Avaya, said: “We would like to thank Edgar Doctolero for an amazing journey with Avaya and wish him all the best as we welcome Ferdinand Macatangay to the team. Ferdinand has the right mix of skills and expertise to take our customers, partners and teams to the next phase of their digital transformation, while helping them to achieve efficiencies and realize cost savings in an increasingly competitive market. I am confident that the Avaya community in the Philippines is in good hands and that Ferdinand will help our customers and partners there transform their business in the digital age.”
Macatangay’s appointment comes at an exciting time for Avaya, following the company’s restructuring and launch as a publicly traded company. With more than 130,000 customers worldwide and an installed base of over 100 million users, Avaya is building on its leadership positions in contact center (CC) and unified communications (UC) solutions, while increasing investment in technologies that will meet the evolving needs of its customers. In January, Avaya announced the appointment of Mercer Rowe, formerly vice president of strategic partners for IBM’s cloud and Watson platforms, to lead the company’s Cloud business, a newly formed organization focused on driving cloud products and services.
Avaya Holdings Corp. enables the mission critical, real-time communication applications of the world’s most important operations. As a global leader in delivering superior communications experiences, Avaya provides a complete portfolio of software and services for contact center and unified communications— offered on premises, in the cloud, or as a hybrid solution. Today’s digital world requires communications enablement, and no other company is better positioned to do this than Avaya. For more information, please visit www.avaya.com.
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