05 Mar 2018

Avaya Targets Australia’s Midmarket with Cloud UC and CC Launch

‘Powered by Avaya’ enables simple cloud transition with suite of customisable unified communication and contact centre SaaS

Sydney, Australia, 2018Avaya has launched its ‘Powered by Avaya’ cloud offering in Australia, providing a simple and flexible way for midmarket companies to migrate to cloud-based solutions across unified communications (UC) and contact centre (CC).

The midmarket is the engine room of Australia’s economy. While it accounts for only seven per cent of all businesses, it makes up about one-third of all private sector turnover.

Despite its economic contribution, the midmarket is frequently overlooked as vendors either dedicate resources to large enterprise customers, or provide rigid, watered-down solutions that do not deliver the flexibility and scalability to meet the needs of modern organisations.

‘Powered by Avaya’ is a software-as-a-service (SaaS) stack, including Avaya IP Office, which will enable channel partners to package and deliver customised and flexible Avaya UC and CC through a subscription-based model. Avaya partners can offer a full range of solutions – on-premises, hybrid cloud or fully-hosted – and end-users can manage their migration to the cloud at their own pace.

With analyst firm Gartner predicting the public cloud services market increase by 18.5 per cent globally, there is significant potential for channel partners that want to offer the same rich communications experiences customers expect from Avaya solutions, delivered on-premises as cloud-based offerings.

Several partners already have ‘Powered by Avaya’ solutions available to midmarket organisations in the region. Avaya partners that wish to host and maintain Avaya cloud services in their own data centres can sell these services directly to customers, with the option to wrap additional microservices around the core product, as well as continuing to sell the full portfolio of Avaya solutions.

Avaya is also working with key wholesale distribution partners to deliver a complete cloud solution for partners. Channel partners will be able to focus on building innovative solutions for their end-user customers and delivering future-proof communications experiences.

‘Powered by Avaya’ marks the expansion of Avaya’s hybrid cloud solutions portfolio that also comprises the Avaya Oceana, Equinox and Breeze platforms, which are built to empower organisations to implement and capitalise from artificial intelligence (AI), machine learning, the Internet of Things (IoT), big data and more.

David McEwen, General Manager, VExpress Distribution: “Cloud services have been a major talking point for many years, however, we now see an increasing number of enquiries around cloud from our reseller partners and customers. As a distributor, our job is to help resellers through their transition to cloud, a process which can take time and is transformational for their businesses. The new Powered By offering from Avaya will help this process, allowing us to support our reseller community as it further builds out its capabilities in this competitive environment.”

Peter Chidiac, Managing Director A/NZ, Avaya, said: “Moving to cloud-based UC and CC environments is an ongoing process, particularly with new challenges presented by the expanding presence of trends such as AI and IoT. Powered by Avaya is designed to simplify this process for resellers that already have an established cloud play, as well as those in the early stages of their transformation.”

About Avaya
Avaya is a global leader in digital communications software, services and devices for businesses of all sizes. Our open, intelligent and customizable solutions for contact centers and unified communications offer the flexibility of Cloud, on-premises and hybrid deployments. Avaya shapes intelligent connections and creates seamless communication experiences for our customers, and their customers. Our professional planning, support and management services teams help optimize solutions, for highly reliable and efficient deployments. Avaya Holdings Corp. is traded on the NYSE under the ticker AVYA. For more information, please visit www.avaya.com.

Cautionary Note Regarding Forward-Looking Statements
This document contains certain “forward-looking statements.” All statements other than statements of historical fact are “forward-looking” statements for purposes of the U.S. federal and state securities laws. These statements may be identified by the use of forward looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," “our vision,” "plan," "potential," "preliminary," "predict," "should," "will," or “would” or the negative thereof or other variations thereof or comparable terminology and include, but are not limited to, expected cash savings and statements about growth, exchange listing and improved operational metrics. The Company has based these forward-looking statements on its current expectations, assumptions, estimates and projections. While the Company believes these expectations, assumptions, estimates and projections are reasonable, such forward-looking statements are only predictions and involve known and unknown risks and uncertainties, many of which are beyond its control. The factors are discussed in the Company’s Registration Statement on Form 10 filed with the Securities and Exchange Commission, may cause its actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. For a further list and description of such risks and uncertainties, please refer to the Company’s filings with the SEC that are available at www.sec.gov. The Company cautions you that the list of important factors included in the Company’s SEC filings may not contain all of the material factors that are important to you. In addition, in light of these risks and uncertainties, the matters referred to in the forward-looking statements contained in this report may not in fact occur. The Company undertakes no obligation to publicly update or revise any forward-looking statement as a result of new information, future events or otherwise, except as otherwise required by law.

Error: There was a problem processing your request.