SMB Digital Transformation Boosts Avaya Business across Emerging Markets

H1 2016 brings 2x growth in mid-market business from major markets in EMEA and APAC

Dubai – UAE, 2016 – Avaya’s performance in the first half of 2016 has been bolstered by a strong mid-market showing in global growth regions, registering two-fold growth on the back of a strong push towards digital transformation among small and medium businesses. A focused solution suite, coupled with a strong partner proposition and a streamlined approach, has resulted in strong growth in Africa, Middle East, Turkey, Russia & CIS, India and SAARC, and China.

Avaya’s partners have largely steered this outreach, supported by Avaya’s unique iConnect mid-market programme, which enables partners to move from product and price-based offerings to solutions-selling – business-relevant IT infrastructure with the overlay of a consulting and services layer. The Avaya iConnect programme also gives partners access to marketing and technical training and support, enabling them to focus their efforts on customer delight.

Earlier this year, Avaya introduced the first complete, multichannel unified communications and contact center cloud offers targeted at the mid-market. It enables Avaya channel partners to seamlessly evolve midsize companies to the advanced capabilities needed by digital businesses. This brings businesses more control over expenses, and greater control over the speeds at which they migrate fully to the cloud, and how quickly they can bring additional sites, applications, and capabilities online.

Avaya Midmarket Cloud Solutions is the latest in a series of Avaya programs focusing on enabling channel partners and midsize companies evolve their communications to meet the requirements for today’s mobile, digital business. Customers can expect simplicity, value for money, and improved business outcomes from their digital transformation investment.

QUOTES
“The mid-market sector continues to present a significant opportunity and remain so even in the face of economic uncertainty, as they use the opportunity to boost their operational efficiency and build competitive differentiation. Avaya channel partners play a crucial role in this growth with their established knowledge of the customer, ability to create a customized offering, and their expertise with Avaya products. We remain committed to empowering our partners as they address the needs of the customer with business-ready digital transformation solutions.”
Khalid Khan, Mid-market Director - Asia, Middle East and Africa, Avaya

“The midmarket sector is a key driver of business growth in the Middle East market, with organizations of all sizes looking to embark on their digital transformation journeys. Avaya operates in the midmarket segment very effectively with innovative products such as IP Office, which addresses the key issues our customers face.”
Mohamed Saad, Business Unit Director, TSS

“The SMB segment is widely recognized as a key contributor to economic growth and development in the region. According to IDC's BlackBook, SMBs in the Middle East account for about 46% of total enterprise IT spending. Digital Transformation is the top of their agenda as they look towards transformational technology such as cloud and mobility to become cost efficient and agile to meet demands and stay competitive.”
Paul Black, Director of Telecoms, Media and IOT, IDC Middle East, Turkey and Africa

About Avaya
Avaya is a leading provider of solutions that enable customer and team engagement across multiple channels and devices for better customer experience, increased productivity and enhanced financial performance. Its world-class contact center and unified communications technologies and services are available in a wide variety of flexible on-premises and cloud deployment options that seamlessly integrate with non-Avaya applications. The Avaya Engagement Environment enables third parties to create and customize business applications for competitive advantage.  The Avaya fabric-based networking solutions help simplify and accelerate the deployment of business critical applications and services.  For more information please visit www.avaya.com/emea/.

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