NEWS & EVENTS
NORAD Hotline Engages Santa’s Most Loyal Followers Using Technology from Avaya Government Solutions
- Children concerned about Santa and his arrival time can call 1 877 HI-NORAD on December 24.
- Calls will be managed by an estimated 1250 volunteers using a mission-critical, Santa-ready customer engagement solution.
- Avaya “Santa Cause” campaign, joined by Plantronics, commits funding to Cell Phones For Soldiers.
SANTA CLARA, Calif. – Santa’s most ardent fans can rest easy. On December 24, they can call a NORAD Tracks Santa hotline (1 877 HI-NORAD) for timely answers to urgent questions about his travels, his reindeer and his gift-laden sleigh.
Powered by technology from Avaya Government Solutions, the hotline is part of a sophisticated program to help Santa and his cargo make a safe and successful journey around the globe. Experts from the North American Aerospace Defense Command carefully monitor his travels and ensure his safety using data gathered from radar, satellites, jet pilots and even high-tech Santa Cams positioned in strategic locations worldwide. As a result, curious children of all ages – naughty or nice – can get an insider’s view of his progress as he streaks through the night sky.
The NORAD Tracks Santa team fielded a record-breaking 117,371 calls last year during its 23 hours of operation. Volunteers will be at their posts again this year from 4 a.m. MST (6 a.m. EST) on December 24 through the early morning hours of December 25.
Avaya Customer Engagement Solutions will route each caller to a volunteer who is poised to provide pressing details about Santa and his trip – from the dimensions of his sleigh to his climbing speed as he navigates the night sky.
The sophisticated, Santa-ready technology Avaya Government Solutions provides has been extensively tested and certified by the Department of Defense Joint Interoperability Test Command (JITC). It not only powers the Santa hotline, but also supports the important mission of the NORAD Operations Center at Peterson Air Force Base in Colorado Springs, Colo.
To mark the Dec. 24 annual global NORAD Tracks Santa program and in the spirit of connecting families during the holiday period, Avaya’s "Santa Cause" initiative along with technology partner Plantronics, will make a donation to Cell Phones For Soldiers, a non-profit organization that helps deployed U.S. servicemen and women connect with their families providing free calling cards.
NORAD Tracks Santa got its start in 1955 when an ad for a department store Santa hotline mistakenly listed the number of an air defense operations center. The team answering the phone that night didn’t want to spoil the fun, so they decided to provide live updates on Santa’s travels. Since then, thousands of volunteers and corporate contributors have helped NORAD keep Santa safe and the magic alive.
Santa fans can also follow his travels online and through social media at www.noradsanta.org, www.facebook.com/noradsanta, www.twitter.com/noradsanta and www.youtube.com/noradsanta
“NORAD’s hotline has become a trusted resource for real-time updates available direct from Santa’s helpers. By communicating one-on-one with a volunteer who has all the details they need, children can head to bed early and rest easy, knowing Santa is on his way. We are proud to be a sponsor of the NORAD Tracks Santa team.”
-- Susan Pompliano Keys, Avaya Government Solutions Sales VP
- 1 877 HI-NORAD (1 877 446-6723) (staffed beginning 4 a.m. MST/6 a.m. EST on 12/24/2014)
Tags: Avaya, Avaya Government Solutions, NORAD, Santa, contact center, unified communications, collaboration, conferencing, customer engagement, government solutions
About Avaya Government Solutions
Avaya Government Solutions offers communication and collaboration solutions to support citizens, government employees and warfighters. With our technology and professional services team, agencies can bring the right people together with the right information at the right time. For more information, visit www.avayagov.com.
Avaya is a global provider of business collaboration and communications solutions, providing unified communications, contact centers, data solutions and related services to companies of all sizes around the world. For more information please visit www.avaya.com.
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