Avaya Appoints Mark Wilson as Chief Marketing Officer
11 Jul 2012
Avaya appoints Mark Wilson, former Sybase Senior Vice President, Corporate and Field Marketing to Chief Marketing Officer.
Mark Wilson joins Avaya as CMO in the Santa Clara, CA office.
BASKING RIDGE, NJ – Today, Avaya announced the appointment of Mark Wilson as Chief Marketing Officer based in the company's growing Santa Clara, CA location. Formerly Senior Vice President of corporate and field marketing at Sybase (an SAP company), Wilson was named one of B2B Magazine's Best Marketers in 2011, 2010 and 2009.
Wilson brings extensive industry expertise to Avaya based on 17 years of experience in marketing roles at AT&T, KPMG and Sybase. In his most recent role at Sybase, Wilson oversaw branding and advertising, corporate communications, lead generation, sales enablement, and mobile product marketing functions. Previously, he co-led the strategy practice at KPMG Consulting's Information, Communication and Entertainment Group, and was a marketing manager in AT&T's Business Solutions Group.
At Avaya, Wilson will lead marketing's transition to a customer-solutions orientation as Avaya extends its leadership in effective, open-architecture communications and collaboration solutions that work for companies in the face of trends like Bring-Your-Own-Device (BYOD), cloud applications, and the consumerization of IT.
Wilson holds an MBA and an MA in public policy from The University of Chicago. He earned his BA from University of California at Santa Barbara.
Quotes "Mark's blend of experience, solutions savvy, marketing results, and leadership acumen make him a terrific fit to lead marketing at Avaya during this time of transformation. He is exactly the leader we were looking for as we align our entire organization to a solutions approach and expand as a market leader in collaboration." PIERRE-PAUL ALLARD, SENIOR VP OF STRATEGY AND CORPORATE DEVELOPMENT
"Avaya is leading the way into a future of communications and collaboration solutions that truly work for companies in an evolving technological world. I'm excited to be a part of Avaya's forward momentum and innovation. I am drawn to Avaya's commitment to customer success as the foundation for its technology solutions and impressed by the advances Avaya is delivering across the stack."
MARK WILSON, CMO AVAYA
Tags Avaya, Silicon Valley, Executive, Mark Wilson, Kevin Kennedy, CMO
About Avaya Avaya is a global provider of business collaboration and communications solutions, providing unified communications, contact centers, networking and related services to companies of all sizes around the world. For more information please visit www.avaya.com.
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