NEWS & EVENTS
Propelling the mid-market with robust communications, collaboration and infrastructure into 2016
Agility and scalability — Unlike large enterprises, mid-market firms face greater pressures from limited resources. It is not an unfamiliar situation where the IT department is made up of a small team or in some instances, manned by a single executive. Mid-market organisations are also generally more nimble than their enterprise counterparts, and therefore expect their suppliers to be faster to deliver too. With higher opportunity costs from loss of time, mid-market firms need solutions that can be up and running in hours, and not days. In addition, one-size-fits-all solutions that are narrowed down will not necessarily meet future needs of a mid-market company.
For too long, mid-market solutions were just limited solutions intended for larger enterprises. Flexible to growth, the solution needs to be able to 'right-size' to your organisation's needs. That means the solution shouldn't force you to overbuy now, but instead allow you to easily expand as circumstances require. Instead of being forced into a forklift upgrade — swapping out hardware, adding software and re-negotiating your maintenance agreements — look for a solution that protects your original investments. It should also allow easy integration with existing applications and platforms.
- Enable and manage non-stop productivity, from anywhere, on any device — With limited resources mid-market also needs this non-stop productivity to be easily managed. They need to look for solutions that can be centrally managed with intuitive and easy to use web-based administration. There's also a need to bear in mind that employees today are consumers as well, so technology they use needs to be intuitive and easy to use. Solutions that have the right application for the function, vertical and market place are critical to communications and collaboration. Integrated solutions with a complete set of voice, data, and video capabilities can result in greater positive impact on the bottom line and help with productivity.
- Robust infrastructure to support communications and collaboration needs — An Avaya Network Agility survey found that over 90% of businesses lost annual revenue as a result of downtime from network change errors. Given the pressures the mid-market companies face, they need to ensure that the lights are constantly kept on — and they are able to sell to maintain and grow bottom lines. The mid-market also needs a robust network infrastructure that is simple to operate, cost effective and easy to set up.