Avaya Positioned As A Leader In The Gartner Magic Quadrant For Unified Communications

24 Aug 2015
Avaya announced today that it has been positioned in the Leaders Quadrant in the Gartner Magic Quadrant for Unified Communications* for 2015. This is the seventh consecutive year that Avaya has been placed in the Leaders Quadrant and recognized as an industry leader in the unified communications (UC) and collaboration market. It is also the third Gartner Magic Quadrant report in 2015 in which Avaya has been positioned in the Leaders Quadrant. **
According to the Gartner report, “UC offers the ability to significantly improve how individuals, groups and companies interact and perform….The primary goal of all unified communications (UC) solutions is to improve user productivity and to enhance business processes as related to communications and collaboration….UC products integrate communications channels (media), and networks and systems, as well as IT business applications and, in some cases, consumer applications and devices.” The report also cites six UC characteristics that will have an important effect on the success of a UC product and the satisfaction of users: User experience (UX); mobility; interoperability; cloud and hybrid, broad solution appeal and developer network.
Since Avaya’s positioning as a Leader in the 2014 Unified Communications Magic Quadrant, Avaya has released a steady stream of unified communications and collaboration innovations as part of its Engagement Solutions portfolio. Avaya Team Engagement Solutions focus on three specific business needs: optimizing communications to evolve and modernize existing systems; worker and team productivity, and enabling growth through the ability to create and customize new applications for competitive differentiation. All Avaya Engagement Solutions are based on the company’s open, mobile engagement platform that drives native mobile capabilities with profound simplicity in ease of use and management.
Avaya has also struck a number of “big friends” agreements with companies including Google, HP, VMware, BT and others aimed at enabling customers to consume its unified communications and collaboration technologies in a private, hybrid or public cloud-based services model. The recent acquisition of Esna further supports Avaya’s ability to communications-enable business applications, by allowing end users to access unified communications from within their cloud-based business applications, including Salesforce, Google for Business, Microsoft Office 365 and others.
For 2015, Avaya is also positioned in the Leaders Quadrant in the Gartner Magic Quadrant for Unified Communications for Midsize Businesses, North America, and in the Gartner Magic Quadrant for Contact Center Infrastructure, Worldwide.
Gartner Methodology
For the Magic Quadrant, Gartner evaluates vendors based on Ability to Execute the product or service, overall viability, sales execution/pricing, market responsiveness/record, marketing execution, customer experience, and operations, and on Completeness of Vision of marketing understanding, marketing strategy, sales strategy, offering (product) strategy, business model, vertical/industry strategy, innovation, and geographic strategy. Leaders have a full UC offering and a strong market presence, and demonstrate success in the field. They have a strong presence in related markets to expand their footprint in UC. These vendors and their channel partners have experience delivering UC to a broad range of enterprise types and into most geographic regions.
"The ultimate goal of any unified communications and collaboration technology implementation is improved business outcomes. That’s why Avaya has chosen to focus on Engagement, which takes collaboration beyond an activity to drive success for the business, team and end user. We believe that our open mobile engagement platform is designed from the ground up for mobility, flexibility and reliability to support the way people and businesses work today. Avaya engineers 21st Century business communications with engagement benefits that are in any of our deployment options from on-site installations through private, hybrid or public cloud.”
Gary E. Barnett, senior vice president & GM, Engagement Solutions, Avaya

This article appeared in EFY Times on 23 August 2015