Serve 'Customer 2.0' Well or Perish

21 Jun 2011
Brett Shockley, a senior vice president at Avaya, issued warnings about the consequences of ignoring the needs of Customer 2.0 in a keynote speech at the annual Enterprise 2.0 conference in Boston. Shockley's key piece of advice: Serve your Customer 2.0 legions well, or perish. By Sharon Gaudin, Computerworld.