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Digital Transformation improving Customer Service

Digital transformation is helping improve customer service and is speeding up the pace of new product/service launches and revenue growth, says a study by Avaya, which markets unified communication solutions. ‘Digital Transformation: The Key to Getting it Right’ says that over 85 percent of enterprises in India feel that the digital transformation initiatives is immensely helping in better customer service followed by accelerating the pace of new product/service introduction and revenue growth. The survey examined various aspects of technology adoption. More than 90 percent of respondents believe that communication tools and technologies are extremely important to the transformation process to better communication among customers, employees and between customer and employee. (The Hindu Business Line).

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