03-20-2019

Avaya to Establish Flagship Customer Experience Center in DWTC’s One Central

Avaya’s new center will give businesses and governments a world-class platform to fuel innovation in customer and employee experiences through the application of AI, biometrics, blockchain and other emerging technologies.

Dubai, United Arab Emirates – March 20th, 2019 – Recognizing Dubai as the epicenter for innovation in the region, Avaya Holdings Corp. (NYSE: AVYA) today announced that it will be building on its long-standing relationship with the Dubai World Trade Centre (DWTC) by opening a Customer Experience Center (CEC) at One Central, a new international Grade-A mixed-use development in the heart of the city.

Showcasing the latest advancements in artificial intelligence (AI), biometrics, and blockchain-enabled communications and collaboration solutions, the center will serve as a test-bed for Avaya’s partners and customers, from across the globe, looking to develop world-class solutions to address the most pressing business needs and challenges.

His Excellency Helal Saeed Almarri, Director General, Dubai World Trade Centre Authority (DWTCA) and Dubai Department of Tourism and Commerce Marketing (DTCM), said, “DWTC Authority is delighted to welcome Avaya to the One Central development. Avaya is a long-standing partner of DWTC and we have first-hand experience of their commitment to technological excellence. This innovative Customer Experience Center is a solid new addition to the One Central ecosystem and reaffirms both the development and Dubai’s attractiveness as a dynamic urban destination of choice for businesses to accelerate their growth trajectory and expand their geographic reach.”

As the home of GITEX, the Middle East’s largest technology expo, as well as many of the region’s most prominent industry-specific exhibitions, DWTC annually attracts top decision makers from the broadest spectrum of industry. Establishing its flagship center at One Central will place Avaya at this heart of global innovation, making the facility easily accessible to any executives looking for ideas to transform customer journeys and employee experiences.

While it has traditionally been businesses that push the incorporation of new technologies into their customer service and employee enablement workflows, there has been a paradigm shift in recent years. According to the recent Avaya SuperServe report, nearly half (48%) of consumers would like organizations to use AI to improve their products and services, and 71% would like to use voice analytics or biometrics as a means of secure authentication.

Nidal Abou-Ltaif, President, Avaya International, said: “Today, it is our customers who are eager to leverage cutting-edge technologies and drive the evolution of communications and collaboration. We recognize this and as a customer-centric organization, we are facilitating this 'outside-in' approach to innovation that empowers our customers. This has meant not only placing our R&D centers closer to our customers than ever before, but actively involving them in the process of ideating and designing the solutions that will help shape the intelligent customer and employee experiences of tomorrow.”

One Central is located within the DWTC Authority free zone, offering both onshore and offshore licenses for businesses. Situated in the heart of Dubai's central business district, the commercial offering is complemented by a world-class mixed-use lifestyle and entertainment destination. Phase 1 and 2 of the development were completed ahead of schedule, encompassing a 588-rooms hotel and five Grade A commercial office buildings. The masterplan also comprises of diverse hospitality offerings, including the Accor group’s first 25Hours branded design hotel outside of Europe, and residential sites which are collectively aimed at strengthening Dubai’s appeal to international businesses, corporations and investors alike. The development is fully aligned with Dubai’s Smart City strategic agenda and meets the highest of technology and infrastructure standards.

About Avaya

Businesses are built on the experiences they provide, and every day millions of those experiences are built by Avaya (NYSE: AVYA). For over one hundred years, we’ve enabled organizations around the globe to win – by creating intelligent communications experiences for customers and employees. Avaya builds open, converged and innovative solutions to enhance and simplify communications and collaboration – in the cloud, on-premise or a hybrid of both. To grow your business, we’re committed to innovation, partnership, and a relentless focus on what’s next. We’re the technology company you trust to help you deliver Experiences that Matter. Visit us at www.avaya.com.

About Dubai World Trade Centre

With a vision to make Dubai the world’s leading destination for all major exhibitions, conferences and events, DWTC has evolved from being the regional forerunner of the fast-growing MICE industry into a multi-dimensional business catalyst, focusing on Venues, Events and Real Estate Management. Complementary to the primary service offerings are a range of value added services from media/advertising, engineering and technical consultation and wedding planning, security services and an award-winning hospitality portfolio.

Cautionary Note Regarding Forward-Looking Statements

This document contains certain “forward-looking statements.” All statements other than statements of historical fact are “forward-looking” statements for purposes of the U.S. federal and state securities laws. These statements may be identified by the use of forward looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," “our vision,” "plan," "potential," "preliminary," "predict," "should," "will," or “would” or the negative thereof or other variations thereof or comparable terminology and include, but are not limited to, expected cash savings and statements about growth, exchange listing and improved operational metrics. The Company has based these forward-looking statements on its current expectations, assumptions, estimates and projections. While the Company believes these expectations, assumptions, estimates and projections are reasonable, such forward-looking statements are only predictions and involve known and unknown risks and uncertainties, many of which are beyond its control. The factors are discussed in the Company’s Registration Statement on Form 10 filed with the Securities and Exchange Commission, may cause its actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. For a further list and description of such risks and uncertainties, please refer to the Company’s filings with the SEC that are available at www.sec.gov. The Company cautions you that the list of important factors included in the Company’s SEC filings may not contain all of the material factors that are important to you. In addition, considering these risks and uncertainties, the matters referred to in the forward-looking statements contained in this report may not in fact occur. The Company undertakes no obligation to publicly update or revise any forward-looking statement as a result of new information, future events or otherwise, except as otherwise required by law.

Source: Avaya Newsroom

All trademarks identified by ®, TM, or SM are registered marks, trademarks, and service marks, respectively, of Avaya Inc. All other trademarks are the property of their respective owners

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Alex Alias

Corporate Communications, Avaya

alalias@avaya.com

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