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WAFF Champions Top the League with Advanced Communications Solution from Avaya

  • Governing body of football in Bahrain, winners of the 2019 West Asian Football Federation Championship, goes for gold with deployment of Avaya IX Workplace, enabling remote working and video conferencing.
  • Executives get a top-flight user experience with the Avaya Desktop Experience devices and services.

Manama, Bahrain – October 28, 2019 – The Bahrain Football Association (BFA) recently smashed its way to the top of the league with an advanced communications deployment using technology from Avaya Holdings Corp. (NYSE: AVYA).

The governing body of football in Bahrain – which this year were crowned winners of the West Asian Football Federation WAFF Championship – the BFA this year required an upgrade to its telecommunications services, which are consumed by over 100 employees. With a focus on remote working, enabling bring-your-own-device policies (BYOD), and security, the organization found the win in an intelligent solution from Avaya.

That solution, delivered by Fakhro Electronics, an Avaya Diamond partner, came in the form of Avaya’s advanced telephony and communications technologies, and the latest Avaya Desktop Experience devices. This included the award-winning Vantage K155, the industry’s only customizable desktop device that provides the advantages of a deskphone and the flexibility of an application platform.

“We had to provide the latest intelligent communications platform, enabling users to communicate remotely while maintaining security over every type of device – including desk phones and software-based phones. We also wanted to allow our executives to use video calls, which is easy with the Vantage device,” said Majdi Aldoseri, Head of Technology Support and ICT, Bahrain Football Association.

“For everyone else, the Avaya communications application supports video conferencing for all types of devices and operating systems, including smartphones, and enables a security layer for secure voice and video communications.”

The application, Avaya IX Workplace, delivers an unforgettable communications experience that works as well on a browser, mobile device or room-based system as it does on the desktop. Its user friendliness was a key benefit for the BFA, as it would enable employee and executive buy-in. The application allows users to easily access their contact lists, click to call, start a video session or schedule and join a meeting—all from the same familiar and intuitive user interface available across devices, from any location.

The underlying platform, meanwhile, delivers market-leading telephony with comprehensive features for any size business. It can be delivered through the cloud, and adapts to evolving business needs because it is built on open platforms and can be developed on without needing upgrades.

Indeed, that aspect was particularly attractive to the BFA, which also wanted a solution that could help keep costs down.

“One of our key requirements was an ability to control costs related to the telephony. Since deploying, we’ve seen a noticeable improvement in the communications and a reduction in the cost,” said Aldoseri.

And while Avaya’s platforms are compatible with any device, the BFA saw the combination of the solution and Avaya’s devices as a winning team, opting for Avaya J139 IP desktop phones for in-office employees.

“By bringing a top-flight user experience to the BFA, Avaya and its partner Fakhro Electronics has enabled the organization to take full advantage of rich feature sets. We look forward to continuing to help the BFA improve its communications and adding even greater value to its business,” said Samer Sarraf, Territory Manager – Kuwait and Bahrain, Avaya.

Going forward, the BFA plans to continue investing in awareness around Avaya’s products and solutions, particularly when it comes to video conferencing and virtual huddle rooms.


Tom Paye

PR manager – MEA & Turkey, Avaya

+971 50 922 0642

About Avaya

Businesses are built by the experiences they provide, and every day, millions of those experiences are delivered by Avaya. Organizations trust Avaya to provide innovative solutions for some of their most important ​ambitions and ​challenges,​ ​giving them the freedom to engage their customers and employees in ways that deliver the greatest business benefits. Avaya contact center and communications solutions power immersive, personalized, and unforgettable customer experiences that drive business momentum. With the freedom to choose their journey, there’s no limit to the experiences Avaya customers can create. Learn more at

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