John ColvinMay 16, 2022

Avaya Female Executives Named 2022 CRN Women of the Channel

We need women in tech for many reasons: diversity of thought, workplace inclusivity, mentorship for younger generations. Tech companies should be actively working to fill their deficit of female employees to become better in every way. As many businesses work to catch up, Avaya celebrates the women who make our company what it is today. This includes two Avaya executives who were recently named 2022 CRN Women of the Channel: Lisa Frederick, Senior Director, U.S. Channel, and Susan Leveritt, Senior Director, Partner Strategy and Growth, Technology Services Distributor Channel (formerly Master Agent Channel) North America.

Each year, CRN – a brand of The Channel Company – honors female channel executives who are making big moves and impacting the tech industry at large. Lisa and Susan were selected from hundreds of applicants this year based on their expertise, vision, and accomplishments. Fifty years of combined channel experience enables them to contribute to Avaya in incredible ways, helping partners innovate with new ideas and compete at unprecedented speed and scale.

Both women have made notable contributions at Avaya. We celebrate their achievements in earning this well-deserved honor.

Lisa Frederick

Lisa’s experience spans roles in sales leadership, business development, strategic partnerships, merger integration, and program creation. She has a proven record of coaching and inspiring sales teams to focus on partner experience and end-user customer requirements that drive partner success to meet and exceed our organization's goals. She has been in her current role with Avaya for over two years.

“I lead an unbelievable team aligned with over 500 partners and work for an incredible organization filled with passionate people including our channel partners,” said Frederick. We need to earn our partners business every day by creating meaningful Experiences That Matter. “I love passionate, committed, and extremely smart people, and am fortunate to be surrounded by all three.”

Fun fact: When her team has a good quarter, she dances to the famed '70s disco group Bee Gees' hit "Stayin' Alive.” She has surpassed 100 end-of-quarters, and the majority have been accompanied by a dance.

Susan Leveritt

With a servant leadership foundation at the core, Susan’s focus has been to drive positive business outcomes for shareholders, customers, and channel partners. She considers herself fortunate to have spent her entire sales career in technology. Her team delivers top-of-funnel and is responsible for the overall best in class onboarding and enablement program that is 100% focused on partner experience for Avaya’s OneCloud Public portfolio through both value-added resellers and agents.

Two things Susan emphasizes: be your authentic self and find a relevant mentor. “So many young women getting started in their careers, whether it be channel or some other endeavor, get intimidated by the vastness of experience that surrounds them. Be genuine and authentic to yourself. It's ok to say, ‘I don't know but will absolutely find out.’ Also find the right mentor. Some feel it's best to go all the way to the top. That might not be a relevant mentor for you. Find what works best for your specific needs.”

Fun fact: When she needs a boost or some extra motivation, she starts counting her blessings. “It's amazing how motivated you can feel when you start from a place of gratitude,” said Leveritt.

Organizations need to evolve by implementing solutions that accelerate digital transformation, enhance customer engagement, and ensure a consistent collaboration experience. Dedicated, passionate women like Lisa and Susan consistently push themselves and their teams enabling partners to adapt new ways of working, collaborating, and communicating through the cloud while positioning them for success and accelerating channel growth. Congratulations to them and all the other honorees this year!

Avaya Female Executives Named 2022 CRN Women of the Channel

John Colvin

John leads Avaya global partner programs and communications, with a focus on engaging and enabling our partner community to drive outstanding outcomes for customers and growth for all. He is passionate in leading his teams to find creative approaches to fostering win-win-win opportunities for Avaya, and our partners and customers. John joined Avaya in 2014 from Arrow Electronics where he served as the global Vice President of Marketing. He has a proven record for delivering results throughout his 30 years of industry leadership experience at Arrow, Shared Technologies, NEC and Siemens.

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