Mike KuchJuly 26, 2022

Composed Experiences – Buying a Home

What is Composability?

“Composing solutions” may be a new term for you, especially in the context of Unified Communications and Contact Center solutions. What is composability, and how does it fit into your business’s initiatives? It means exactly what you think it means: composability is all about creating options for businesses to provide their brand and unique experiences for their clients. 

Composed Solutions

Many businesses are already using composed solutions without knowing it. Consider the last few years, where many of us have sat on countless video meetings, and many of these calls existed on popular platforms with recognizable names. But how often have you sat on a video call with a company that had their brand across the screen, with the video call or video component seemingly “living” within the brand itself? This likely didn’t happen very often, but when it did, it was memorable and impressive. That video component embedded into the organization’s brand was created using a composable solution — basically, a solutions-focused company that took a video component and combined it with the organization’s brand and other capabilities, building a unique experience. This became a composed solution. 

Composability in Real Estate

Composable solutions are the wave of the future. Even if you’re in a highly developed industry, like real estate. We all know the real estate purchasing process can be challenging for both the buyer and seller, and the digital buying experience needs to preserve the all-important human touch of a face-to-face transaction.

EMAAR Properties, a global property developer with a significant presence in the Middle East, used Avaya Spaces® to help create a digital real estate experience. This solution composed within the Emaar Properties’ website, enabled video consultations between its property experts and prospective clients, before progressing through a seamless and secure digital buying experience. Buyers had their immediate needs met while making the purchasing process easy and quick.

 Composed Experiences – Buying a Home

Composable solutions can influence decisions when customers — and businesses — see how easy and streamlined they can make internal and external processes. For Emaar, we provided instant immersive video components, so that potential buyers could actually “see” their property without being in it, a virtual waiting room, security compliance, and property expert connections with a visual, human touch.

With a track record as a real estate pioneer, this composed solution enables Emaar to deliver better digital real estate experiences for the owners and residents of its developments.

Do You Want to Create a Composable Solution for Your Business?

Interested in creating a composable solution like Emaar Properties and others have? Reach out to an Avaya representative to learn more about our Avaya Spaces solution.

 Composed Experiences – Buying a Home

Mike Kuch

Mike is the Senior Director for Solutions Marketing at Avaya. He focuses on Marketing of Team Engagement solutions with emphasis on bringing new Cloud offers to Market. He is veteran in the technology industry, specializing in bringing pioneering technologies into new and established markets.

Read Articles by Mike Kuch