1 Articles Tagged marketing spending

CMOs and CIOs: Stop Battling and Start Collaborating on Marketing Technology Solutions

CMOs and CIOs: Stop Battling and Start Collaborating on Marketing Technology Solutions

  • Morag Lucey
  • October 31, 2016 | Estimated reading time: 5 minutes to read
  • In a 2011 webinar, Gartner Research Vice President Laura McLellan boldly said that by 2017, the CMO would spend more on IT than the CIO.…