1 Articles Tagged customer journey mapping

Customer Journey Analytics vs. Traditional Analytics—Know the Difference | Avaya Blog

Customer Journey Analytics vs. Traditional Analytics—Know the Difference

  • Laura Bassett
  • April 24, 2017 | Estimated reading time: 5 minutes to read
  • It’s expected that 60% of all large organizations will develop customer journey mapping capabilities by 2018. Why? Because the average consumer isn’t so average anymore.…