2 Articles Tagged customer journey analytics

Avaya Article Thumbnail

Customer Experience Starts Here

  • Laura Bassett
  • December 13, 2017 | Estimated reading time: 2 minutes to read
  • At this point, you know customer experience is the competitive battleground in today’s smart, digital world. When done right, customer engagement can increase revenue and…
Avaya Article Thumbnail

Customer Journey Analytics vs. Traditional Analytics—Know the Difference

  • Laura Bassett
  • April 24, 2017 | Estimated reading time: 5 minutes to read
  • It’s expected that 60% of all large organizations will develop customer journey mapping capabilities by 2018. Why? Because the average consumer isn’t so average anymore.…