2 Articles Tagged CMO

Five Things Every CMO Wants Their CIO to Know | Avaya Blog

Five Things Every CMO Wants Their CIO to Know

  • Morag Lucey
  • May 30, 2017 | Estimated reading time: 5 minutes to read
  • This article first appeared in CIOReview, May 2017. The reality of today’s digital, customer-centric world is clearer than ever, and it is significantly affecting the…
CMOs and CIOs: Stop Battling and Start Collaborating on Marketing Technology Solutions

CMOs and CIOs: Stop Battling and Start Collaborating on Marketing Technology Solutions

  • Morag Lucey
  • October 31, 2016 | Estimated reading time: 5 minutes to read
  • In a 2011 webinar, Gartner Research Vice President Laura McLellan boldly said that by 2017, the CMO would spend more on IT than the CIO.…