Andy SteenJuly 29, 2019

Why Sports Companies Have Their Head In the Clouds

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Sports are deeply rooted underfoot. Football turf, baseball diamond, swimming pool, red dirt tracks, soccer field, ice rink. Even the most high-flying sports like gymnastics have an earthly element on the mats or balance beam. Ok sure, there are extreme sports like sky-diving, bungee jumping, and even base jumping. But aren’t those really hobbies, anyhow?

Back to sports,  there’s a new trend… sports companies are leaving the ground and heading to the cloud!

In a world where faster is better, smarter is better, and better is all things intelligent, connected, and digital – sports companies are taking notice and augmenting their operations to adapt new technologies, and they are rapidly embracing the cloud as part of this trend.

There are 4 key factors that have sparked the migration to cloud in the sports industry.

Speed To Market

Sports are a 24/7, 365-day business. Even when it’s the “off-season,” there are still many things going on to promote the club, promote the players, and keep fans connected all year long with content, stats and video. And with the larger sporting venues that host more than just a single sport and also promote special events and concerts, the off-season is virtually non-existent.

As these organizations are managing their existing technology stack and looking to embrace more advanced opportunities, cloud infrastructure greatly reduces the requirement for physical hardware onsite which reduces costs across the organization. New services can typically be rolled out in weeks, rather than months or years, which is very attractive and necessary to keep pace in a quickly changing industry.

Subscription Models

As attractive as it is to reduce the investments required to deploy new technology, it is just as attractive to minimize the costs to maintain it. Software systems are inherently complex and require ongoing updates, maintenance and monitoring, so smart organizations are looking at service and subscription models that offer a digital end-to-end workflow.

Subscription-based approaches to cloud-based technology give companies the flexibility to offer on-demand services to meet on-demand customer needs.

Capabilities at the Team-Level

Beyond stadium operators and club owners, cloud software helps teams with a variety of aspects impacting their gameplay and performance. Analytics programs collect tremendous data from players, practices and games to help coaches and players achieve optimal performance.

Technology that facilitates monitoring and optimization of facets such as gear, injury prevention, and equipment are important factors that teams can take advantage of.

Device Saturation

Cloud technology is a critical contributor for mobile experience and mobile engagement environments. Access to content, services, social, video etc. all in real-time and unfettered are paramount.  It’s the combination of these, and other exciting technology advancements, that can better meet the demands of the modern fan.

Advancements in mobile technology and connected devices playing together in a cloud infrastructure have enabled stadium operators to upgrade their technology with minimal capital investment. This includes a variety of operations within the stadium itself that impact the fan’s gameday experience such as:

  • Ticketing and contact center services
  • Fan data aggregating
  • Facial recognition (or Identity as a Service)
  • Crowd-monitoring
  • Food, beverage, and merchandise orders
  • Social media integration
  • Live video streaming
  • Broadcasting (live and on-demand)

These types of on-site services, when managed in the cloud, make accessing data and processing transactions much easier for the fan, allowing them to focus on the game itself, and even simplify operations for vendors and management personnel.

Avaya’s suite of Intelligent Xperiences (IX), like Avaya OneCloud, enable sports organizations to take advantage of cloud contact center and cloud unified communications to create a better fan engagement environment across all these touchpoints.

Cloud-based tools can be easily upgraded, connect with new integrations, services, and solutions that make for ‘game-winning’ approach to sports management for any team in any league anywhere. Leading with a mobile-first mindset and a cloud approach to business delivers the most innovative and most up to date technology to your operations. We’re #AvayaSports, and we mean business in the locker room, the back office, on the playing field, and in the cloud.

Why Sports Companies Have Their Head In the Clouds

Andy Steen

Andrea "Andy" Steen specializes in leading internal and external strategic communication initiatives with an expertise in managing and developing high-performing communication teams and social, digital, mobile-led business solutions. She also leads Avaya's Sports Marketing Team. Follow her at @andydances.

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