Posts by Paul Wakefield

5 Steps for Mapping Your Customer Journey Transformation | Avaya Blog

5 Steps for Mapping Your Customer Journey Transformation

  • Paul Wakefield
  • June 21, 2017 | Estimated reading time: 2 minutes to read
  • A customer journey map puts the user front and center in the organization’s thinking. It shows changes in customer behavior and demonstrates the need for…
Trust: The Fuel Driving Digital Transformation | Avaya Blog

Trust: The Fuel Driving Digital Transformation

  • Paul Wakefield
  • May 26, 2017 | Estimated reading time: 3 minutes to read
  • Though they are heading in a similar direction, all of the CIOs I work with are on their own individual roads to transform digitally whilst…