Posts by Morag Lucey

Customer Loyalty is Dead – Avaya CMO Morag Lucey Blog

Customer Loyalty is Dead

  • Morag Lucey
  • September 21, 2016 | Estimated reading time: 5 minutes to read
  • It’s a bold statement, I know, but I’ve been struggling with the idea that true loyalty can’t really exist in today’s digital world. Hang in…
Personalizing the CX Requires Blood, Sweat, Time and Passion

Personalizing the CX Requires Blood, Sweat, Time and Passion

  • Morag Lucey
  • September 6, 2016 | Estimated reading time: 6 minutes to read
  • Research undeniably proves that personalization is key for delivering amazing customer experiences. (After all, companies can’t provide just one customer experience—rather, they need to provide…
Jack of All Trades

Why the “Jack of All Trades” Will Always be MVP

  • Morag Lucey
  • August 10, 2016 | Estimated reading time: 4 minutes to read
  • Many people are familiar with the shapewear brand Spanx, but what many may not know is the inspiring story behind the successful company’s Founder and…
Video - Avaya CMO Morag Lucey introduces the Smart Digital World

Avaya CMO Morag Lucey introduces the “Smart Digital World”

  • Morag Lucey
  • August 1, 2016 | Estimated reading time: 3 minutes to read
  • In a new Avaya video, I chat about our journey into the “Smart Digital World,” and what that means for the customer communications experience. What…
Carp Diem

Carpe Diem

  • Morag Lucey
  • July 20, 2016 | Estimated reading time: 4 minutes to read
  • When people learn I enjoy mountain climbing, one of the first things they usually point to is the physical readiness it takes to scale in…