Posts by Mohammad Nezarati

The CMO’s Emerging Role, Part 4: Building Value for the Organization

The CMO’s Emerging Role, Part 4: Building Value for the Organization

  • Mohammad Nezarati
  • June 7, 2017 | Estimated reading time: 4 minutes to read
  • As we’ve touched on in Part 1, Part 2 and Part 3, as chief marketing officer (CMO), your role has become more aligned with that…
The CMO’s Emerging Role, Part 3: Leveraging New Skills

The CMO’s Emerging Role, Part 3: Leveraging New Skills

  • Mohammad Nezarati
  • May 18, 2017 | Estimated reading time: 3 minutes to read
  • As your company’s chief marketing officer (CMO), how are you fitting into the IT space and the organization as a whole? The heightened role of…
Too Busy For National Small Business Week? Treat Yourself with Zang Spaces!

The CMO’s Emerging Role, Part 2: Taking the Technology Reins

  • Mohammad Nezarati
  • April 26, 2017 | Estimated reading time: 4 minutes to read
  • Marketing and information technology (IT) have merged within corporations, leading to ramped up tech responsibilities for the chief marketing officer (CMO). In Part 1 of…
The CMO’s Emerging IT Role, Part 1: Who Owns The Customer Experience?

The CMO’s Emerging IT Role, Part 1: Who Owns The Customer Experience?

  • Mohammad Nezarati
  • April 4, 2017 | Estimated reading time: 4 minutes to read
  • The chief marketing officer's role is evolving to take on more of an IT perspective—not just in theory, but in actual budget allotment, IT decision…
The CMO’s New Role: 360 Degree Customer Engagement

The CMO’s New Role: 360 Degree Customer Engagement

  • Mohammad Nezarati
  • December 15, 2016 | Estimated reading time: 3 minutes to read
  • Once, chief marketing officers (CMOs) were primarily tasked with brand management, market research and advertising. Today they’re being asked to do a whole lot more—from…
Communication-Enablement with Zang for Smart Business Applications

The Key to Communication Enablement for Smart Business Applications

  • Mohammad Nezarati
  • August 29, 2016 | Estimated reading time: 2 minutes to read
  • It’s undeniable: the cloud has revolutionized the enterprise with a more cost-effective and flexible solution that’s proven to drive more positive business outcomes. In fact,…
Let Zang Turn Your Trapped Data Into Business Insights

Let Zang Turn Your Trapped Data Into Business Insights

  • Mohammad Nezarati
  • July 11, 2016 | Estimated reading time: 3 minutes to read
  • The idea of using data to transform your business is often talked about but less often achieved. The hype surrounding “big data” and its big…
Use Zang to Keep Pace With Communication Needs

Use Zang to Keep Pace With Communication Needs

  • Mohammad Nezarati
  • June 23, 2016 | Estimated reading time: 4 minutes to read
  • Originally, the title of this blog referred to communication “trends,” but what we’re seeing here at Zang would be better described as needs than trends.…
Zang Goes Global With Support of International Numbers

Zang Goes Global With Support of International Numbers

  • Mohammad Nezarati
  • May 26, 2016 | Estimated reading time: 1 minute to read
  • I’m excited to announce the addition of 57 new countries where the Zang platform is now available. With this expansion, Zang is now available to…

Say Hello to Zang

  • Mohammad Nezarati
  • March 14, 2016 | Estimated reading time: 2 minutes to read
  • For months, the Avaya and Esna teams have been hard at work on a revolutionary solution we believe will shape the future of communications in…

Embedded Communications Key to Changing the Way We Work (and Live)

  • Mohammad Nezarati
  • September 22, 2015 | Estimated reading time: 2 minutes to read
  • Employees need to get their work done by the best means possible for optimal productivity, which requires access to the most effective tools available to…

Dreamforce 2015 Preview: Key Trends to Watch For

  • Mohammad Nezarati
  • September 11, 2015 | Estimated reading time: 2 minutes to read
  • Dreamforce 2015 starts Tuesday, and there's so much to discuss about this highly-anticipated event. This year’s show looks bigger and better than ever, with a notably impressive…

Esna for Office 365: A Winning Combination

  • Mohammad Nezarati
  • August 20, 2015 | Estimated reading time: 3 minutes to read
  • For more than 25 years, Esna has developed enterprise software solutions that integrate communication and collaboration tools into the business applications that we use everyday…

Connecting Avaya to the World of Cloud Applications

  • Mohammad Nezarati
  • May 28, 2015 | Estimated reading time: 2 minutes to read
  • Today is a big day for Esna. After 25 years, we embark on a new phase of our journey. We’re excited to be joining the…

The Key to Driving Actionable and Profitable Business Outcomes with Video

  • Mohammad Nezarati
  • March 18, 2015 | Estimated reading time: 5 minutes to read
  • Nearly every business today has some form of video capability for communicating and collaborating. Once an expensive, standalone solution used exclusively by higher-ups, video has…

The Evolution of Messaging: Beyond Voice and Email

  • Mohammad Nezarati
  • June 25, 2014 | Estimated reading time: 5 minutes to read
  • The total number of worldwide email accounts is expected to rise from 3.9 billion in 2013 to almost five billion by 2017, according to an…