Posts by Becky Carr

The Mantra for Every Company Today: Transform or Be Left Behind

The Mantra for Every Company Today: Transform or Be Left Behind

  • Becky Carr
  • August 2, 2018 | Estimated reading time: 5 minutes to read
  • I remember getting the call from Jim Chirico asking me to join the Avaya family as their new head of Global Marketing. I was excited,…
Marketers to Experience Makers—Marketing Grows Up in the Digital World

Marketers to Experience Makers—Marketing Grows Up in the Digital World

  • Becky Carr
  • June 26, 2018 | Estimated reading time: 5 minutes to read
  • Before the Internet, conventional marketing wisdom suggested that the company that spent the most marketing dollars won the hearts and minds of consumers. For the…
Employee Engagement—Cornerstone of a Successful Digital Transformation

Employee Experience—Cornerstone of a Successful Digital Transformation

  • Becky Carr
  • June 19, 2018 | Estimated reading time: 5 minutes to read
  • “Employee experience” is a catch-phrase in business that we don’t hear or talk about enough. Ask any business executive, though, and they’ll tell you the…
Your Digital Transformation Journey: Good to Great in a Digital Economy

Your Digital Transformation Journey: Good to Great in a Digital Economy

  • Becky Carr
  • June 12, 2018 | Estimated reading time: 4 minutes to read
  • The term “digital transformation” is arguably the hottest term in business today. But what does it really mean? Done right, says George Westerman, principal research…
Celebrating Avaya Working Moms This Mother’s Day – Avaya Blog

Celebrating Avaya Working Moms This Mother’s Day

  • Becky Carr
  • May 9, 2018 | Estimated reading time: 3 minutes to read
  • Mother’s Day is this Sunday and many countries around the world will take part in a formal celebration of their moms, or mom figures. We’re…