Miles DavisDecember 17, 2019

Don’t Forget About Devices with Your Cloud Subscription

It’s critical in today’s digital era that companies can seamlessly scale consumption of contact center and UC services based on their unique needs. As we recently discussed, this can be difficult for premises-based enterprises that are operating under a perpetual license model. For those that aren’t yet ready to move their communications systems completely to the cloud but would still like the benefits of paying only for the services they use and the flexibility to adapt as needed, a subscription model might make sense.

That’s where Avaya IX™ Subscription comes in! The service allows customers to focus less on the pains of the ongoing management of software and services contracts and more on moving their business forward. At a platform level, this model allows users to always have the latest technology (while protecting their existing investments) and creates a smooth transition to the cloud at their desired pace. However, a flexible usage-based core only solves half of the challenge. A large up-front capital for endpoint solutions can also be a barrier to accessing the industry’s most powerful communication tools to increase employee productivity.

The State of the Desktop

Frost and Sullivan research in 2018 showed that Desktop devices are still used by 92% of the world’s business users, even if multiple devices are used in concert (soft phones, smart phones, headsets, cameras, conferencing phones et al). That said, the demand for a more interactive UCaaS experience has driven devices to be more touchscreen, video enabled and now available on a subscription basis in line with the smartphone experience. These devices are critical to both the customer and employee experience, which is why Device-as-a-Service is significant.

We’re so focused today on UC and Contact Center-as-a-Service that the hardware component has been whittled down to a small piece of the puzzle. We still see a lot of offers where the device has to be a separate CAPEX purchase or financed to make it look like a simple monthly bill, but ownership still falls under the end-user. Essentially, this is a payment plan.

Device-as-a-Service is just like the license and software component in that it’s a true rental agreement. Just like your cell phone plan, the device cost is factored into your monthly single bill. When combined with a cloud solution, this means one low monthly payment for both your cloud service and smart devices--always with the option to cancel the subscription at any time.

The benefits here are huge:

  • Stay refreshed with new technology and no penalty charges – Avaya’s introduced over 25 new smart devices in the past 18 months.
  • Align your end to end communications experience under 1 simple monthly payment – no large capital outlays.
  • Ramp up or down depending on your business need versus balancing a costly inventory of devices

Always Affordable

At Avaya, customers can combine their Avaya IX™ Subscription with Device-as-a-Service to include our latest innovative devices with their monthly subscription. This includes desktop phones (Avaya’s J series), multimedia devices (Avaya Vantage), wireless handsets, conference phones, huddle rooms, video systems, and headsets. Our Device-as-a-Service offering provides access to the industry’s most advanced portfolio of business communication devices with no-touch plug and play setup.

If you’re not enabling your employees to use the latest communication tools, you’re falling behind. Device-as-a-Service ensures organizations can flexibly invest in devices to continually meet their communication and collaboration needs.

It’s time to rethink the way you invest in smart devices. Obtain differentiation with lower risk, balance communications innovation with cost and dependency, increase cost predictability, and better plan for the future with Device-as-a-Service. Learn more about Avaya’s IX Subscription and Device-as-a-Service offering, currently available for organizations in the U.S., Canada and parts of Europe.

Don’t Forget About Devices with Your Cloud Subscription

Miles Davis

Miles Davis is the Director of Solution Sales for Americas International at Avaya. He and his team are responsible for launching new products for the Canadian, Central and Latin American markets, including program development for our sales and partner community in four strategic areas - Unified Communications, Contact Center, Devices and Cloud delivery.

Miles’s background includes sales roles with Nortel in Australia/New Zealand. Now based out of Montreal, he has spent time as Channel Chief, as Regional Sales Leader for Eastern Canada and Avaya’s Midmarket Sales Director across Americas International.

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