Andy SteenJanuary 04, 2019

WBL Services Supports the College Football Playoff

To many, fall means football. And to many others, Saturday means college football. Just as soon as the season begins, fans begin counting down to conference title games. And of course, the biggest game, the College Football Playoff National Championship where two of America’s best team’s face-off.

Players, sponsors, fans will flock to Levi’s Stadium this year for the fifth annual showdown on January 7, 2019. So, we’re keeping a pulse on #CFBPlayoff. This ultimate game of college football is one of the biggest sporting events in the country averaging at 79,000 fans over the past four years.

The large-scale event leverages 21st-century technology and solutions that offer an uninterrupted gameday experience. Avaya’s Unified Communications strategy presents a reliable and robust communication platform that is necessary for sporting events of this magnitude. Critical, game-time conversations need to take place on and off the field that impacts the game from kick-off, at every timeout, and through the victory celebrations – Gatorade bath and all.

The powerful collaboration system powers several key areas throughout Levi’s Stadium including public relations and analyst groups. In the press box alone there are many phones that are sending out newsworthy communications. This flexible system has also been used for other big-ticket sporting events at Levi’s and other stadiums around the county.

The partnership with WBL Services showcases the strength of Avaya’s portfolio for delivering fast, reliable communication services when it matters most. Avaya’s headquarters in Santa Clara even edge up against Levi’s Stadium; a direct line to the best mobile fan engagement environment in town.

Other events will take place across South Bay locations as part of the mega-event. The multi-day spectacular should draw well over 100,000 fans to downtown San Jose to partake in several events and experiences such as:

  • Playoff Fan Central
  • AT&T Playoff Playlist Live!
  • the Quad
  • Media Day
  • Extra Yard 5k
  • Taste of the Championship
  • and of course the penultimate AT&T Championship Tailgate.

College football continues to increase in popularity, gaining new fans each season from all over. The 2018 presentation of the College Football Playoff National Championship averaged 28.4 million views. To put that into perspective just how massive the fan ratings are here, it was the 2nd most watched cable presentation ever, reinforcing its place in the elite sporting events calendar. We’re expecting even more viewers this year.

The two teams of the #CFBPlayoff have been determined at the Capital One Orange Bowl and the Goodyear Cotton Bowl Classic on December 29th. Did your team make it? The stage is set, the tech’s in place, the game is waiting.

Football Player

Andy Steen

Andrea "Andy" Steen specializes in leading internal and external strategic communication initiatives with an expertise in managing and developing high-performing communication teams and social, digital, mobile-led business solutions. She also leads Avaya's Sports Marketing Team. Follow her at @andydances.

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