Mike KuchOctober 09, 2018

Team Collaboration Isn’t About Culture—It’s About Community

While culture is relatively easy to define, the same cannot be said for communities in the context of the enterprise. In an era of rapid digital transformation, the line simply keeps moving. Until just a few years ago, employees flocked to water coolers to socialize, collaborate and form a sense of community. Today, we’ve transitioned away from cramped offices and boardrooms in exchange for shared spaces, traded departmental silos for opportunities to collaborate, and moved past the 9-to-5 mentality in favor of mobility and the potential of communicating anytime, anywhere.

Emphasizing the digital thread that connects your team

Having taken a closer look at both culture and community, let’s now come back to the key question: what does building a sense of community mean to businesses in the age of digital transformation?

In short, it should mean everything to your business. If you fail to foster a sense of community among your team members, you’ll never reach the end result you truly seek—a culture of success. This is particularly true in the age of digital transformation. Given the ways that our business processes have changed in the digital era, your employees can either feel more connected, or more isolated, than ever.

So even if there is no single, tangible location, like a water cooler to find the modern enterprise community, there is a digital thread that connects all your team members. Even if they’re working remotely from different continents, each using multiple different devices, platforms and modes of communication throughout the day, all you need to foster a sense of community that engenders better team collaboration is to emphasize and centralize the digital thread that unifies them.

Essential tools and features for building communities for team collaboration

In one sense, building a corporate community that embraces team collaboration is really that simple. But actually selecting the right solutions for the job can be a little more challenging for any enterprise leader. What are some of the essential tools and features that you should be focused on as you look for solutions for your team?

  • Collaboration tools: The best way to build a sense of community and engagement among team members is to put them to work on a project together. Emerging collaboration tools in the age of digital transformation include screen and application sharing, virtual whiteboards and online meeting spaces, as well as comprehensive UC solutions with a variety of messaging options. This allows every team member to actively participate in real time to stay accountable, responsible and engaged.
  • Unified, yet personalized: Without consistency, communities will waver back and forth and eventually crumble without a shared vision or purpose. So if you’re looking to foster that sense of community, give your team members a unified platform with seamless and consistent experience across devices. But be careful when building a community not to paint with a broad brush, either. You’ve got to give each individual a chance to be themselves within that framework too, so be certain to seek out solutions with the potential for personalization.
  • Inclusivity is simplicity: Fostering a sense of community among your team members is challenging enough on its own, so don’t make the work your team has to do any harder too. Don’t have a designer on the team? Leverage drag and drop and one touch design features so anyone can do it. Does one of your team members love Office 365, while another swears by Google apps? Leverage vendor agnostic solutions with open architecture and you’ll be able to give every team member the same experience either way.
  • Security: In a well-functioning community, security is like user experience: when it’s working well, nobody will notice it. Nonetheless, security is an essential part of any community. As you seek to integrate solutions that will drive team collaboration and help you to build a sense of community in your enterprise, you cannot forget the importance of adhering to cybersecurity best practices.

Building communities, one team at a time

The relationship between a community and team collaboration is clear. Cultivating the conditions to build a thriving community can lead to a vibrant culture.

Fortunately for those enterprises pushing the age of digital transformation forward, the tools needed to build community can be found in one place. See how the Avaya Equinox™ Experience can help you simplify communications and optimize productivity.

Team Collaboration Isn�t About Culture�It�s About Community � Avaya Blog

Mike Kuch

Mike is the Senior Director for Solutions Marketing at Avaya. He focuses on Marketing of Team Engagement solutions with emphasis on bringing new Cloud offers to Market. He is veteran in the technology industry, specializing in bringing pioneering technologies into new and established markets.

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