Nidal Abou-LtaifSeptember 10, 2018

Avaya at GITEX—Giving Businesses a Decisive Edge in the Digital Economy

October is coming, and with it―the 38th GITEX Technology Week. Imagine: in 1981, its first year, the fastest modes of communication between companies were the fax machine and telephone. Large companies used an internal mailman to physically deliver messages to colleagues on other floors. Even then, GITEX celebrated pioneers in technology and looking to what comes next. Here and now, it’s the Fourth Industrial Revolution and GITEX has faithfully shone a spotlight on the evolution of the industry.

When over 80% of us as consumers expect an immediate response from our banks, hospitals, hotels and even our governments, this standard of customer service is only possible when the siloes between customer-facing and back ends of businesses are shattered—giving every employee the ability to quickly and positively enhance our experience.

Avaya’s position as a global leader in Unified Communications and Contact Center and our proven customer-centric approach uniquely qualifies us to define the way forward and take the technology behind the customer experience to its next milestone: the industry’s first holistic platforms.

Equally important for businesses today is to gain a decisive edge in the digital economy with rapid innovation. At Avaya, this means embracing change. Our open-ecosystems approach incentivizes bold ideas leveraging broader expertise, making it possible for our customers to push the boundaries and bring to market entirely new services that set them apart. In this context, embracing the API economy and driving a disruptive agenda with our technology partners becomes essential.

Every year, we look to the Dubai World Trade Center to set new and higher standards in running one of the top five technology exhibitions in the world. At GITEX, our customers, partners, and industry peers look to us to define the technology roadmap. Given some of the industry firsts we will be showcasing, our new partnerships, exciting new customers and contract signings, I am extremely excited for the weeks ahead. I’ll end by paraphrasing a quote from P.T. Barnum, Hugh Jackman’s character in The Greatest Showman: “I’m putting together a show. It’s a place where people can see things they’ve never seen before!”

So, come join us, we look forward to seeing you at GITEX 2018!

Avaya at GITEX�Giving Businesses a Decisive Edge in the Digital Economy

Nidal Abou-Ltaif

Nidal is the president of Avaya International, a region that includes APAC and EMEA.

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