Khalid KhanJune 06, 2018

Unified Communications in the Cloud—Finally, a Cost Model You Can Use

It has been almost a decade since the collapse of Lehman Brothers and the fire sale of Merrill Lynch plunged the world into the worst economic crisis in almost a century. No corner of the globe escaped unscathed and businesses, especially smaller-scale ones, have had to reassess how they fund day-to-day operations.

The international press tells us that the credit crunch and financial crisis are officially part of history, but Avaya’s channel partners tell a different story. Credit is still hard to come by, they say. This is even more critical when one realises that we are in the midst of a Fourth Industrial Revolution—a sink-or-swim miasma of micro- and macro-changes that is sweeping the globe without a care for industry or scale. Ironically, the financial crisis has created a business environment where the pressure is on to invest now for the sake of future survival.

The Cost Conundrum

As we talk to our channel partners, we get the strong impression of a community that desperately wants to invest in the promise of digital transformation with respect to their communication and collaboration capabilities. But what about that lingering credit drought? Wouldn’t it be marvelous if there were a cost-effective solution to this quandary?

There is. Cloud-based solutions shift cost models from a lump-capital outlay to a subscription-based operational expenditure. That is why we built a unified communications solution tailored specifically to the concerns of our channel partners.

Powered by Avaya IP Office includes the latest release of Avaya IP Office™ with support for Avaya Equinox™, our signature mobile UC experience. At last, you will have the flexibility to deploy an end-to-end contact centre and unified communications solution in your own data centre. Because IP Office and Equinox are now hosted in the cloud, you get to offer your customers a UC & CC solution that they want, how they want, and when they want, all while keeping your costs under tight, predictable control, and maintaining positive cash flow.

A Growing Community

The IP Office user base is 26 million and growing. This is because we deliver seamless IP telephony, through voice, video and mobile applications. Our customers’ contact centres are equipped with powerful, affordable multichannel functionality for voice, email and web chat. Through Powered by Avaya IP Office, channel players can offer small to midsize customers the only complete UC and CC solution in the market, delivered as a monthly multi-tenant or multi-instance subscription and easily scaled to meet demand.

Partners that choose Powered by Avaya IP Office can also leverage the unique Avaya Vantage and newest J100 Series desktop phones for voice and video, in addition to the Avaya Equinox soft and mobile clients. Unlike other solutions on the market that require integration of disparate modules to access call recordings, Powered by Avaya IP Office now offers an embedded call recording option and cradle-to-grave web-based reporting and tracking package that improves measurement of call activities.

These new features mean you now have several cross-selling and up-selling opportunities. At the same time, the simplicity of the solution enables you to deploy faster through streamlined installation wizards. And to manage premises-based and cloud deployments more easily through simplified administration tools.

The bottom line: Finally, you have a comprehensive UC & CC solution that will give you a competitive advantage, allow you to expand your customer base, and grow your business, profitably.

Unified Communications in the Cloud�Finally, a Cost Model You Can Use

Khalid Khan

Director Cloud amp; Mid Market for Avaya MEA, APAC and South Europe, Khalid is one is one of the founding members of Avaya's SME business amp; channel in the Middle East and a key player behind its continued growth and the success of the Powered By Cloud Avaya IP Office solution.

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