Elizabeth G. BurtonApril 02, 2018

Avaya Edge Partner Program Receives Prestigious CRN 2018 5-Star Rating

For the ninth year in a row, Avaya has received a 5-Star Rating in CRN’s 2018 Partner Program Guide. This annual directory is the definitive listing of technology vendors that service solution providers or provide products through the IT channel. The 5-Star Partner Program rating recognizes an elite subset of companies that offer solution providers the best partnering elements in their channel programs.

These elite programs are selected based on investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support and communication.

This year, the program award also reflects the commitment of channel leadership to our Partner Community.

CRN has recognized Avaya’s own Gary Levy, vice president of Americas channel sales, as a 2018 Channel Chief, for his work in navigating partners through a time of enormous change and creating new and innovative programs that will drive profitability for our channel partners.

As Channel Chief, Gary represents one of the most powerful channel leaders in the IT industry. Individuals for this award are selected based on their professional achievements, standing in the industry, dedication to the channel partner community, and strategies for driving future growth and innovation. With over 20 years working with channels at Avaya, Gary has demonstrated loyalty and ongoing support for the IT channel by consistently promoting, defending and executing outstanding channel partner programs.

These industry recognitions exemplify Avaya’s commitment to our channel partner community as a key driver of growth and instilled confidence in our vision and strategic direction. Built upon the strength of our solutions and with support from executive leadership, we have retained our enormous partner base and continue building momentum. Together, Avaya and our partners have the solutions and expertise to seamlessly migrate customers to the cloud and to help them adopt new applications that improve the customer experience.

To help bolster opportunities for partner growth, we have refreshed our Avaya Edge partner program to include tracks that focus on the cloud. We have also introduced incentive and loyalty programs that will help partners and customers migrate to cloud-based models that create long-term recurring revenue. In addition, we are expanding our partner ecosystem to include partners focused on strategic technologies like blockchain and artificial intelligence.

Avaya is also investing in the future through research and development that will foster proactive market development and give customers what they need—even before they think of it. We are also making strategic acquisitions, like that of Spoken, which will provide our partners with more innovative technology solutions at their fingertips. These investments will enable partners that choose Avaya to offer the best solutions and create unparalleled customer experiences.

To help partners win in the market, we continue to strengthen our marketing and enablement programs, tools and support systems so that partners have the knowledge and competitive resources they need to grow revenue. Our programs and tools are focused on new customer acquisition and accelerated sales cycles where partners can choose the business model that works best for them and grow at their own pace.

You can check out why Avaya received its 5-Star Rating in the 2018 CRN Partner Program Guide, which is featured in the April 2018 issue of CRN.

Avaya Edge Partner Program Receives Prestigious CRN 2018 5-Star Rating

Elizabeth G. Burton

Elizabeth Burton is Director, Global Strategic Partner Marketing at Avaya. She has over 10 years of leadership experience working with partners to facilitate go-to-market initiatives, expand market reach, and increase profitability. She was previously recognized as a Woman Worth Watching by the Profiles in Diversity Journal and has a Master�s degree in Public Administration.

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