Oliver BengtssonNovember 13, 2017

Open Communications with Built-in Security: Have Your Cake and Eat it, Too

We live in a world filled with seemingly limitless possibilities. One in which expectations are changing and open communications capabilities are being built. One in which a single vendor can no longer meet ever-growing customer, user and vertical needs.

Enterprises seem to know this good and well. In fact, the average organization’s network is now accessed by as many as 89 different vendors and partners each week. Only 29% of IT execs would delay investing in a new technology until their preferred vendor released its own version. All in all, 15% prioritize vendor continuity over investing in leading solutions.

The vendor paradigm is clearly changing as organizations do what is necessary to transform experiences and reimagine outcomes. Just as customers demand choice and flexibility, so too do organizations when it comes to the vendors they entrust to sustain them. Executives want possibilities. More importantly, they want to be empowered to decide which serve them best depending on their organizational needs.

This is especially true when it comes to enterprise communications: over half of IT execs believe that relying on best-of-breed communication and collaboration tools is more important than adopting tools from the same vendor. This growing belief has helped shape an open communications environment in which various platforms, apps and capabilities work together across a broad range of devices to achieve shared goals (consider that one-third of employees now use three or more devices to communicate).

Third-Party Security: The Elephant in the Room

Organizations are using third-party solutions to streamline communications, but are they securing this unique ecosystem? Let’s look at the research:

It’s easy to see why this is a problem when 90% of companies say their top priority when working with a third-party vendor is to protect themselves from risk and damage. Though, to be fair, 81% admit that high-profile breaches like those experienced by Target, Sony, and Home Depot have increased their awareness of the need for better third-party management.

The bottom line is this: enterprises want and deserve choice, but not at the cost of compromised security. They need an open communications platform that allows for third-party innovation while near-guaranteeing end-to-end security—and that means partnering with the right provider. This is exactly why we’re so excited about our all-new Open SIP phone portfolio.

A New Perspective on an Old Problem

To drive desired outcomes and deliver true value, enterprises must ensure their communications are open, integrated and secure. Our open SIP portfolio—including the B179 Open SIP Conference PhoneJ129 Open SIP Deskphone, and Avaya Vantage device—is purposefully designed for affordability, high functionality, and security.

Both the J129 and B179 devices can seamlessly integrate with a range of third-party hosted call control platforms including Broadsoft Broadworks R21SP1 and Zang Office R1.0. The former is ideal for location-based or walk-up use cases (think lobbies, lunch rooms, hallways and cubicles), while the latter is perfect for medium and large conference room support. Both devices offer essential phone functions needed to drive business, with the bonus of extended third-party call control support.

Meanwhile, Avaya Vantage is an open, fully customizable desktop device that offers flexible app integration and seamless yet secure multimedia collaboration. Out-of-box support for the Avaya Equinox™ Experience and the Avaya Breeze™ Client SDK allows organizations to use ready-made apps from Avaya, install existing apps from the Google Play Store, or embed custom communication features into workflows to meet exact customer and vertical needs. This eliminates pauses in workflows, as well as the need for employees to use multiple devices to work and engage.

As with all Avaya phones, the devices in our open SIP portfolio boast advanced security for handling mission critical business—but now, with support for a vast range of third-party call control environments.

As the world transitions to a more open business ecosystem, the right communication platforms have become critical for success. Chances are you’re going to consider technology from multiple different vendors to create the open communications environment of your dreams. Only you can decide which suit you best. However, before you do, make sure you know exactly what you’re getting from them.

Oliver Bengtsson

Oliver Bengtsson is Senior Product Manager of IP Endpoints at Avaya, leading new device innovation. Oliver is responsible for the introduction and go-to-market initiatives of exciting new solutions such as Avaya Vantage.

Read Articles by Oliver Bengtsson


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