Looking Back at Dreamforce—and Forward to Avaya’s Future - Blog

Looking Back at Dreamforce—and Forward to Avaya’s Future

For those of us fortunate enough to attend Dreamforce 2017, the message was clear: We are in the midst of a staggering pace of change. Customers are more connected to brands than ever as new technologies and the capabilities afforded by them create what Salesforce CEO, Marc Benioff, calls the Fourth Industrial Revolution: The Age of Intelligence. In this era, the customer experience reigns supreme. Loyalty is earned, not a given. Companies must evolve ahead of their changing expectations and preferences.

To stay relevant, we must create the future.

As we turn the page to a new Avaya, the charge to create the future rings true. We are simultaneously creating the future of our company and the future of the customer experience. Avaya, with Salesforce and others, is embracing technologies such as artificial intelligence, virtual and augmented reality, and blockchain. We’re making it possible for companies to identify and seize new opportunities unlocked by the massive amount of data generated by the Internet of Things.

Avaya’s Jean “JT” Turgeon, vice president, chief technologist and evangelist for Digital Transformation, spoke about this during his Dreamforce breakout session, saying that we need to talk about cloud technology, AI, IoT, cybersecurity and blockchain when we look at the digital transformation that is driving the Fourth Industrial Revolution. He also noted that “this isn’t a tomorrow thing—together with Salesforce, we have it now. This is a fast, agile Avaya.”

We can—and will—give our customers an incomparable advantage in competing through the customer experience. To do so, there needs to be an open ecosystem of companies coming together to provide the highest degree of choice and flexibility. Further, it’s incumbent upon each of the players in this open ecosystem to not only do what they do best, but to execute flawlessly. This is what our alliance with Salesforce delivers—a seamless experience between Avaya’s communications innovations and the Salesforce platform.

And this is just the beginning. Or rather, a new beginning built on decades of unparalleled expertise focused on communications innovation, re-energized, and putting the competition on notice.

From Dreamforce to Avaya ENGAGE

We are creating the future. Be part of it! Come to Avaya ENGAGE® 2018 in New Orleans, January 28-31. See what happens when Avaya, Salesforce, and other trusted partners come together to build an open ecosystem that transforms the digital experience. Ignite ideas for your business as you interact with and learn from customers, partners, and Avaya experts.

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