Avaya Advanced Solutions for Today Dispel a “Legacy” Label
Having been with Avaya since 2003, I thought I had seen every tactic our competitors could employ against us. However, now that we have been through the toughest of times and are ready to emerge, stronger than ever, I realize I was wrong. The level of FUD our competition is trying to spread, and the lengths they are prepared to go to are a testimony to our strengths. And it tells me one thing: the competition is preparing for the day we exit from Chapter 11. But we already prepared—in fact, we are ready to emerge stronger than ever, together with our ecosystem of people.
There are obvious reasons why Avaya is such a threat to other UC and CC vendors in the market, cloud or not. While a large proportion of our installed base—a loyal installed base that is the envy of the industry—runs what could be called “legacy” solutions, we show up as a totally different company with a different value proposition than the PBX box shifter that the legacy label implies.
Today, we are helping customers achieve their digital transformation objectives, we are creating customer experiences that go beyond digital, and our open platforms are unleashing the creativity of our customers, partners, and teams to drive innovation.
The company that competitors are trying to dismiss as “legacy” is the same company that just presented at GITEX a use case for bringing blockchain into the customer experience. Avaya is leveraging AI capabilities to enhance experiences for our banking and emergency services customers. We are working with fintechs in the Asia-Pacific region to create solutions for their mobile and web customer interactions. Avaya is working with Bosch, a global leader in technology and services, to build the workplace of the future. I am proud to say that the Emirates group recently referenced the work we are doing with dnata as making a positive contribution to their financial results. This is hardly the mark of a legacy vendor.
While our competitors are losing credibility by sticking with the “legacy” tag, the reality is that we are ready to equip our customers, partners, and teams with the tools they need to be more relevant than ever. We’ve re-engineered our platforms and are uniquely positioned to allow our customers and partners to build, test, and deploy their own solutions quickly and securely. This is our commitment to openness coming to life and bringing value to the communities we touch and work with. Once we are free of our debt burden, we will be free to invest in R&D, which will consign the “legacy” tag to the dustbin.
Our competition is dreading the day we emerge from Chapter 11 because they know the real legacy that we bring to the market: an installed base of loyal customers who love and trust our brand and technology, partners who have committed their growth and future to working with Avaya, and a team that is destined to grow and win.