Avaya at GITEX 2017: Moving to a True Omnichannel Customer Experience

Avaya at GITEX 2017: See What You Can Make with the Latest Technology

One thing you can be sure of about Avaya at GITEX 2017 Technology Week: We will stand out from the crowd. We’ve been attending this Dubai-based mega-event since 2005 and every year we design our show presence from scratch, to provide fresh and unique info to our customers and partners who invest time in visiting us. Avaya will be at Stand Z-C20 in Za’abeel Hall, Dubai World Trade Center, October 8-12.

Often, this approach means we take technology in completely unexpected directions. We show solutions that reflect conversations with our industry-leading customers and our understanding of the pain points they experience in their businesses. These become what we call “use cases.” We take our communications portfolio and design solutions that meet our customers’ most pressing needs and, therefore, reflect real market demand. For us, our customers and partners, the conversation has moved on from being just about technology, and on to what you want to make with it.

For instance, the telecommunications industry is going through massive transformation and operators are looking for alternative revenue streams. Some of the leading players in Europe are defining the way forward here, coming up with new and innovative ways to expand horizontally into new ventures. They’re starting with their contact center operations, where they have accumulated customer data—the most valuable asset of any organization—and are looking at how new technologies can enhance the customer experience and add revenue.

At GITEX this year, we are very proud that two of the leading operators in Europe will be with us to demonstrate how we are helping them leverage automation, analytics and artificial intelligence to transform their business models. Avaya’s thought leadership, expertise and unparalleled ecosystem is helping these operators integrate AI into their businesses and head to new dimensions.

For those of us in Dubai, we can’t help but be inspired by the vision of the Smart Dubai team to make the city the world’s first blockchain-powered government. Our engineers and our leading partners are working to turn this vision into a reality, and Avaya will have a truly unique solution to present to the world, from GITEX.

Today, our Unified Communications and Contact Center solutions are being used by all sorts of customers, in all sorts of industry sectors, for usages that we hadn’t even imagined a few years ago—but that those customers did imagine, and we helped to make reality.

Technology has the power to transform—depending on what you want to make with it. By understanding what our customers want to do with our technology and helping them to achieve it, we’ve achieved our biggest transformation, one that we are happy to share with you at this year’s GITEX. If you visit our stand this year, you will see how we are working with partners and customers to go beyond the digital experience. We look forward to seeing you there.

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