Avaya Predictions for 2017 Services Trends: Top Focus is on Smart Customer-Centric Engagement
Recently, we asked six Avaya services experts to help us reflect on the past year and to peer ahead into 2017. Our panel:
- Richard English, Managing Director, Avaya Professional Services
- Camille Lewis, Product Management Director, Avaya Client Services
- Barbara Sidari, Customer Engagement and Executive Cadence, Avaya Client Services
- Thomas Brennan, Vice President of global support services, private cloud and managed services delivery
- Michael Sale, Director Online Engagement, Avaya Client Services
- Dan Pratt, Senior Director, Business Transformation and Strategy, Avaya Client Services
According to our six experts, our predictions for these 2016 trends proved to be spot on—and they will continue to be a force in 2017:
Use of hybrid/private cloud
will continue to dominate for large enterprises until public cloud providers can demonstrate that compliance to privacy/security regulations such as HIPAA can be achieved. However, Public Cloud is quickly becoming a flexible and effective delivery model for the midmarket.
A flexible delivery model
to achieve growth in modular steps that helps IT maximize ROI and support rapid business scaling has been, and will continue to be, extremely successful. Taking some of the burden off the enterprise enables IT managers to focus on more strategic corporate initiatives.
The need for person-to-person human touch
will continue to rise. It will become critical in 2017 as unassisted support and self-healing systems grow smarter in identifying trends and problems before they happen and engage in machine-to-machine maintenance for resolution. The use of video will be more widely used, providing personalization and higher customer satisfaction.
The panel thinks that 2017 will mean an increasing focus on smart customer centric engagement when it comes to service. In 2017, it’s all about using analytics and even smarter technology to increase customer satisfaction (CSAT) scores, loyalty and revenue—and to achieve a better return on investment.
The Avaya panel sees these three trends emerging in 2017:
Transforming legacy systems and increased customer use of omnichannel will streamline the customer journey to increase customer satisfaction, loyalty and revenue.
For example, many retailers will transform their Contact Centers into profit centers. The shopping experience for their customers starts on the mobile device or web-based applications—retailers want it to end with an order placed. The customer will experience a seamless transition from mobile to voice (or to web chat or video) without having to repeat who they are and what they want to purchase. The agent will already know the value of the customer to their company and will provide a personalized shopping experience.
Analytics, Internet of Things (IoT), and big data will enhance the experience of the Customer Journey.
The predictive and preemptive active workflow will match people to people, machine to machine, as preferred by the customer for maximum satisfaction and profit. For instance, service vendors will use data captured from customer service requests, alarms, outage history, and project volume to identify risks and take appropriate actions to proactively mitigate issues. Utility companies can leverage web-based applications to proactively communicate to customers the status of affected service areas via maps on smart phones, reducing the burden of customers calling the service center to report an outage. Similarly alarm companies will analyze alarms and preemptively fix them before the consumer arrives home.
Demand for holistic application service management will grow as siloed and disparate cloud applications shift focus from managing assets in the field to delivering on business processes.
Enterprises will need a dashboard that provides a single pane view by business process vs CPU performance. The workforce needs to be trained to leverage all the data in a way that includes human touch.
The year 2017 promises to be very exciting as service transforms and demonstrates its value by preemptively fixing issues before they become problems. It is imperative that knowing the customer and providing what they want, as well as the human touch, will become ever more critical in a big data world. After all, it’s all about the customer experience!
What do you see emerging in 2017? Drop me a note at email@example.com