Winning on the Customer Service Battleground

Think back to the last time you had a truly magical customer service experience. For me, it was a recent trip to an airport car rental desk. Two dozen people stood in line as three agents behind the desk worked as quickly as they could to get people into cars. I was convinced I’d be standing in that line for at least the next 30 minutes, when someone encouraged me to try a freestanding video kiosk off to the side.

Within 30 seconds, I was face-to-face with an agent working in a video-enabled contact center. She went over my options, displaying available car models on the screen. She scanned my driver’s license and had me sign the rental agreement electronically. In less than 5 minutes, I was heading to my rental car.

Customer expectations have never been higher, and for good reason—we carry powerful computers in our pockets that allow us to share photos and video, individually- or group-text our friends and colleagues, check email, book reservations, buy tickets, compare prices, read crowdsourced reviews and connect instantly in ways unimaginable 10 years ago.

The companies winning today lead with great customer service. Amazon.com, Costco, Nordstrom, Netflix and Apple are well-known for their obsession with personalized, seamless customer service, while certain retailers and cable companies, which will remain unnamed, are known for impersonal, slow, frustrating or high-pressure customer experiences.

It’s no surprise that 89 percent of companies plan to compete primarily on customer service by 2016. Avaya is uniquely positioned to help businesses tackle this challenge—the company has led the Gartner Magic Quadrant for contact center infrastructure for the last 15 years in a row, and its customer engagement software solutions are currently in use by more than 5 million customer service agents worldwide. Avaya solutions are found inside 95 percent of the Fortune 500, inside the world’s 10 largest airlines and 9 out of 10 of the world’s largest banks.

At Enterprise Connect this week, Avaya will unveil its latest set of solutions to help companies compete more effectively on the customer service battleground.

Notably, the Avaya’s two flagship enterprise communications products—Avaya Aura 7 and Avaya Contact Center Elite 7—are now available in a completely virtual, software-only option. Now, deploying the industry’s best communications infrastructure is easier than ever, particularly if your company is migrating to the public, private or hybrid cloud.

Avaya Breeze (formerly known as the Avaya Engagement Development Platform) is an open technology platform that simplifies development of mobile-first, multi-platform communication applications. For some companies, that means it’ll be easier than ever to pull customer context out of existing information silos for greater personalization. For others, that will mean embedding communication capabilities into existing mobile apps, websites or internal workflows. Unlike competing platforms, Avaya Breeze apps can be built in hours or days, rather than weeks or months.

The company today is launching the Avaya Snapp Store, the first ecommerce marketplace for business communications applications.

Customers, partners and developers can find, purchase and download Snap-Ins—easily consumed, pre-built connectors, purpose-built application or  code—made on Avaya Breeze. Third party developers can quickly create, upload and sell their own Snap-Ins from the store. A number of Snap-ins, from Avaya and third-party developers, will be free while others will be offered on a monthly subscription or perpetual use basis.

“Now, Avaya delivers on the promise of open, mobile engagement with a platform that allows companies to easily design and embed applications into workflows via a powerful, simplified, software-defined architecture and infrastructure for communications,” said Gary E. Barnett, Senior Vice President and General Manager of Engagement Solutions at Avaya. “This game-changing technology is built for digital business where companies need the flexibility, speed and the freedom to easily create unique value for their customers. Avaya Breeze liberates them from the confines of monolithic, vendor-locked platforms.”

Thousands of developers, partners and customers have already attended early Avaya Breeze bootcamps, to learn how to design, build and test Avaya Snap-ins. These bootcamps have regularly been oversubscribed. Recent examples of Snap-ins include:

  • A cloud-based knowledge management platform is using Avaya Breeze to push relevant content to a customer’s smartphone to help solve an issue or speed a transaction.
  • An SMS messaging platform is using Avaya Breeze to more easily add messaging to Avaya-powered contact centers.
  • A collaboration-focused startup is using Avaya Breeze to help companies keep track of the increasingly multi-platform customer journey. Contact center agents use the startup’s platform to easily pick up the conversation exactly where they left off.
  • A voice security startup is using Avaya Breeze to help authenticate customers on voice calls in a fluid and unobtrusive way.

Finally, Avaya PodFx (formerly known as Avaya Collaboration Pod) places the company’s most powerful products—business communications, video conferencing and customer service—into a single rack that can be rolled into a cloud services provider, or into a company’s individual, on-premises data center. Avaya PodFx was designed with remote management and troubleshooting capabilities at its core.

In the past, companies used to think of digital transformation as a choice—a set of internal initiatives to modernize their communications infrastructure or invest in mobile, for example. Digital transformation is no longer a choice—it’s a reality being driven by the market. Customers want better experiences with their favorite brands.

Some 90 percent of customers say they regularly switch devices during a transaction journey—often starting with online self-service before trying online chat, voice, text, email, mobile app, video or social media. Ideally, every customer wants a nearly instant, personalized solution.

Seven out of 10 customers expect to be able to engage with companies over mobile—either inside the company’s app, through a mobile-optimized website or text messaging. More than half of customers say a bad mobile experience means they’d be less likely to engage with a company again.

“The competitive battleground has shifted, requiring a new type of solution and means to respond to digital customer behavior,” Barnett said. Customer expectations today will not wait for old contact center technology to get its act together. Speed is the new currency for business transformation – businesses need to understand, predict and respond to customer needs … Avaya is the only company that can rapidly elevate the customer end game without the disruption typical of massive technical change.”

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