The Sun Was Shining on Avaya in Orlando – With a Nice Cool “Breeze”!
Most people traveling to Orlando go to Disney World for cool rides or a peek at the future in the latest Star Wars adventure. This week, Disney, and other executives from globally-recognized brands, came to visit Avaya instead—to learn more about the company’s future at Enterprise Connect 2016. Put on some sunglasses and see why our future is so bright!
Each year, thousands of communications industry professionals come to the conference to get a preview of the latest innovations in cloud applications, developer tools, and the latest, greatest things they can use to better serve their customers.
Avaya was center stage at the event with a lot of news for 2016 and beyond–a remarkable step in our digital transformation away from the desk phones of the past.
Avaya has a very clever event strategy of inviting customers with their account executives to the exclusive, invitation-only Innovation Lounge: A private room where customers get a peek into the future of communications under NDA.
No, they didn’t see Star Wars VIII, but they did see more than a dozen previews of upcoming Avaya solutions, including customer, team engagement and networking solutions. No cameras allowed and no tweeting, but lots of great sharing of ideas over a drink or two, with customers including Disney, Fidelity Investments, All State, CVS, and hundreds more joined by leading industry analysts from Gartner and Forrester Research.
The lounge is intentionally larger than our show floor booth. It’s money well spent to have your most important prospective customers responsible for purchase decisions hear about the future in a private setting, while still having the show floor presence for media and general attendees.
The Snapp Store is an online marketplace for evaluating, purchasing, and downloading software from Avaya and several partners, which can easily “snap in” to Avaya Breeze applications. It’s like having an app store for business software, enabling application developers to obtain software from Avaya and our partners and even from other customers.
Developers can have fully functional, enterprise-grade applications ready in hours and days, not weeks and months. Check it out for yourself. I also shared a preview of an upcoming customer engagement client application for the web, along with a full software development kit. We’ll have more about that soon as we get closer to launch.
But the real star of the show was a new product we kept under wraps until Gary E. Barnett’s keynote address Wednesday morning. Gary began by talking about the incredible potential of Avaya Breeze and the Avaya Snapp Store, with the help of special guests—notably one customer who has already used Breeze to build 40 applications. Yes, 40! The big surprise was the announcement of Zang, a new software and services company from Avaya that will be led by Esna founder Mohammad Nezarati.
This cloud-based communications- and applications-as-a-service platform offers customers ready-to-use apps, and a powerful set of tools to either build their own Zang apps, or embed Zang’s communication capabilities into existing apps, devices and business processes. The interest from attendees was over-the-top positive.
After the keynote, I gave a presentation on the show floor called “20 Cool Applications in 20 Minutes,” to a packed audience. They loved how Breeze and Zang allow customers to design, build and run communication-enabled business applications with ease.
The last 18 months for me has been extraordinary. Customer engagement. Team engagement. Snapp Store. Avaya Breeze. Zang. Definitely cool.
It’s all part of the transformation of being an innovation-driven software and services company that is more like Google than the IRS. It’s a good time to carry the torch forward with our reputation for earning the business of more than 95 percent of Fortune 100 and 500 businesses – further complemented with an exciting portfolio of new software and services set to meet the needs of people living the digital transformation every day.
Zang translates to the word “excellent,” which is exactly the word used by customers, partners, analysts and attendees to describe Avaya this week.
That feels about as good as the sunshine outside of the Gaylord Palms Resort shining on Avaya!