Avaya Launches Zang.io

Today I would like to share with you news concerning an exciting innovation by Avaya called Zang.

This marks an important milestone in the execution of Avaya’s vision and strategy. Our vision is of Avaya Everywhere: embedding communications capabilities into as many apps and mobile devices as we can. I’m really pleased to announce we have launched today an entirely new, cloud-based communications platform-as-a-service called Zang. You can find the press release here.

Zang helps companies and people collaborate with greater speed in the digital world by improving how they communicate with customers and employees.

This 100 percent cloud-based offering will be available at Zang.io.

Zang’s key components include a communications platform-as-a-service, application development environment, embedded communications and persistent spaces application. Together, these core elements deliver a higher quality and more easily customizable user experience than anything else available in the market today.

Smart apps built on Zang allow people to define how they want to work and connect. Zang enables easy “click-to-connect” communications with high-quality video, chat, voice, SMS and document sharing from mobile, web or desktop environments.

Unlike other solutions that offer rudimentary APIs, Zang’s highly interoperable platform provides complete workflow automation and sophisticated application development capabilities. This means developers and end users can use Zang apps with other communications apps like Cisco Spark, Skype for Business, and Google Hangouts to enable everyday work applications and customers’ favorite touch-points.

Zang is already proven with customers. Thousands of developers have used Zang’s communications services, including TelTech Corporation, whose TapeACall app is currently among the 5 top-grossing apps in the business category of the iTunes app store.

We’ll announce more details about Zang in the coming days and weeks. We encourage developers to learn more at Zang.io.

Related Articles:

Has WhatsApp Video Missed a Trick?

In today’s mobile-led world, there is no doubt that messaging apps are becoming the preferred means to communicate with friends, family, and even work colleagues. So the announcement that WhatsApp Video is here has been met with mass excitement.

But while the ability to have WhatsApp video conversations with family and friends is a huge benefit—there really is nothing like seeing your loved ones live—it’s not so clear what effect this is going to have on the business community. Is Facebook presenting an offer that businesses can’t refuse? The short answer is no.

WhatsApp users are surpassing the 1 billion mark, that’s almost 15% of the world’s population that businesses could target. Today, many businesses are integrating social media platforms into their customer experience and this trend will soon be the norm. Businesses are striving to deliver seamless, contextual and pleasurable experiences for their customers—based on their favorite apps.

Key to driving this trend is how open these social apps are and how easy it is for businesses and the developer community to integrate them. That means not only with other social platforms but also with business applications that enterprises use such as the contact center, CRM system, and many others.

While WhatsApp is still closed, the most highly-used social apps in Asia are taking a different approach. WeChat in China and LINE in Japan—which are used by another 15% of the global population—have taken the “open innovation” path, and delivered a platform upon which businesses and developers can innovate new solutions and applications, and integrate with other software vendors.

We at Avaya have long decided to take the “open innovation” approach, where we’ve not only opened up our tool box for our partners and customers to innovate on, but we also partnered with growing social media apps, including LINE and WeChat, to find new ways for businesses to integrate within these channels.

So a large BPO in Japan can offer a fully integrated customer experience solution that gives a true edge in customer engagement. Taking this a bit further, when social media apps are open, and present a platform for innovation, transforming experiences to include virtual assistance, automated chatbots, and artificial intelligence becomes easy and fast and the competitive landscape becomes more exciting, dynamic and relevant.

Whatsapp had announced their intention to integrate into enterprise in August of this year, but as yet has not progressed very far. On the other hand, sister app Facebook Messenger has taken a leap ahead by not only integrating into the enterprise, but providing Chatbot integration for customer services as well.

The question is when will Mark Zuckerberg actually merge the two applications together, bring the best of all worlds under one App, and provide a phenomenal customer Omni-Channel experience linked into AI tools such as Speechbots (like Amelia), chatbots, and business intelligence tools at the same time?

Mr Zuckerburg we are waiting!