Avaya Refreshes Channel Partner Program with New Incentives

This past week, Avaya announced a series of changes to its channel partner program designed to incentivize activities around five quickly-growing market opportunities—midmarket, the contact center, next-generation networking, modernizing the customer base and the cloud.

“Avaya Channel Partners start from a position of strength, equipped with a portfolio of unified communications, customer experience and networking solutions that are unmatched in the industry,” said Global Channel Chief Steve Biondi. “We are making that position even stronger with new program elements that will bolster their capabilities and reach as we streamline how we work together. We want and need our channel partners to be successful and our customers to be happy – we can only do that as a united front that respects the individual concerns of each party.”

Avaya will consolidate a number of existing partner incentives, while introducing new incentives for partners who carry Avaya’s full product portfolio and deliver industry-leading customer service.

Avaya will introduce two rebate categories based on partner size and scope: Large, high-volume partners will be eligible for the Portfolio Growth rebate, and fast-growing partners who specialize in either networking or midmarket will be eligible for the Specialized Growth rebate. Neither rebate is capped, so the partner’s earning potential is only limited by their spend with Avaya.

Under the Portfolio Growth plan, large partners who meet specific revenue targets can earn a 3 percent rebate if they exceed a specific year-over-year growth target. Additionally, large partners who meet this threshold will receive favorable co-delivery pricing.

Under the Specialized Growth plan, smaller partners who specialize in networking or the midmarket and meet specific revenue targets can earn a 3 percent rebate if they exceed a year-over-year growth target.

The company ended its Grow Right program in late 2015, and will shift funding to these performance-based rebates in 2016. Additionally, Avaya will consolidate four separate theater programs for demo purchases into a single, standardized demo purchase program using the Avaya One Source quote process for instant discounts.

“We are in a time of intense transformation for channel companies and their customers,” said Paul Edwards, Director of Infrastructure Channels and Ecosystems at IDC. “To stay one step ahead of market demands, vendors need to continually assess and evolve their channel programs in ways that support, encourage and empower their entrepreneurial spirit.”

In other partner news, Worldwide Partner Organization Vice President Joe Lohmeier has been recognized as a 2016 CRN Channel Chief. Lohmeier helps manage the company’s relationship with its more than 9,000 partners worldwide. The executives on this annual list represent top leaders in the IT channel who excel at driving growth and revenue in their organizations through channel partners.

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