Avaya Stadium Takes Home Major Industry Award for Fan Engagement

When we announced that the San Jose Earthquakes’ home turf would be Avaya Stadium, we set a goal: to create the ultimate, state-of-the-art fan engagement experience.

So we were thrilled when Avaya Stadium was named Product Innovation Award Winner at TheStadiumBusiness Awards 2015 in Barcelona last week. TheStadiumBusiness Awards is the largest awards ceremony for the stadium industry worldwide.

Avaya Stadium received the honor for being the first cloud-enabled stadium in Major League Soccer. Our cloud-based model provides faster, more immersive fan engagement experiences, with reduced need for in-house IT personnel. All software applications in the stadium run over a network that we built using Avaya Fabric Connect — the same future-proof architecture that we used to build the bulletproof network at the 2014 Sochi Winter Olympics.

In addition to taking home the Product Innovation Award, Avaya Stadium was one of six stadiums to make the Venue of the Year shortlist. It stood alongside other world-renowned stadiums, including the 49ers’ Levi’s® Stadium in Santa Clara, the Sydney Cricket Ground in Australia, Wembley Stadium in England, Maracanã Stadium in Brazil and FC Barcelona’s Camp Nou in Spain.

Still we’ve only just begun!

We’re steadfast in our goal to own fan engagement from wake to sleep. Just sneak a peek at the Fan Engagement Walls recently installed at Avaya Stadium. Using our cloud-based technology, fans can see what’s new, relevant and trending in the league with live social feed updates.

We look forward to continuing our partnership with the Earthquakes to push the envelope in sports technology and make Avaya Stadium the place where sports and technology meet.

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Customer Experience is Everything

Do you remember when you were young, the anticipation in walking up to your favorite theme park? Thrills and adventure awaited. And you just couldn’t wait to see and experience what was coming. Theme parks know: experience is everything. The best parks evolve year over year, adding little touches and big enhancements. Lately, this includes interactive social, mobile, touch-enabled experiences that add a touch of sparkle to a visitor’s journey. You want to deliver the same surprise, amazement, and contentment in your customer journey, but it’s easier said than done when it comes to an enterprise business.

At Avaya, we can start showing you how to master adding some magic to your customer journey by showing you our customer journey. In our Executive Briefing Center (EBC) you can be awed and amazed, and find something new around every corner.

The communication experience is driving every major business decision for most enterprises, and for good reason. A modern, friendly, easy customer experience is crucial to acquiring new customers, driving revenue, increasing customer lifetime value, and growing retention rates.

Transform your old day—coffee, customer meeting, sales pitch, lunch, and back to the office with little more takeaway than questions and a business card—by creating better in-person experiences with meaningful takeaways. Our EBC visitors leave with knowledge about hot communication trends. Thought-provoking, imagination-stirring concepts and ideas. An understanding of how to apply them to their businesses. Excitement about digital transformation. New and existing customers see the possibilities. Our partners gain deep confidence in our capabilities.

In our EBC, we’ve crafted a personalized, informative, collaborative environment rooted in multi-dimensional, multi-way communications. Let me roll out the red carpet to a behind-the-scenes tour of the Avaya Executive Briefing Center. Let’s see what it means to create experience-driven business solutions.

Inside the Avaya EBC: Content is King

Designed content lets you better control your destiny. We’ve got a best-in-class content portfolio that has been meticulously designed to align with your business needs. We have made our own digital transformation (DX) that allows companies to respond to their customers’ and employees’ new terms for on-demand information.

We’ve explored, experienced, and researched the Future of Customer and Team Experience. Our extensive content includes industry insights and real-world applications, interwoven with info on hyper-continuity. We explain how it all applies at all stages of the customer journey.

We’re giving you a glimpse of your future. We’ve carefully crafted advanced performance demonstrations that illustrate just what it means to perform at the speed of engagement in digital world. This impacts your customers, your employees, and your teams.

Just as we want to provide world-class customer experience journeys, we think you should too. That’s why we’ve built a suite of solutions around intelligent and anticipatory technology that help you help your customers. Our executive briefing demonstrations build out sensible, relatable, forward-thinking customer journeys that show our technology in action. We bring our solutions to life with hands-on demonstrations, collaborative presentations, and stimulating discussions.

The EBC’s Digital Installations

Most of us are visual learners. Infusing the right amount of strategy, substance and spark into the customer experience journey creates a fun and lasting impression. We’re not only sharing our center with you, but asking you to engage with it.

Part of our DX is evident through our hi-def, multi-media experiences. We recently installed our customer engagement wall technology that shares social media feeds with #digitaltransformation social feeds, customer experience content feeds, personalized content, promotional material, and even more content into a visually spectacular installation. It’s spectacular!

The customer engagement wall is a scalable, extensible, customizable platform that ensures the customer journey is personalized with configurable content and data that allows us to fully immerse visitors into our on-site briefing production.

The Avaya Customer Experience Mobile App

We live in a multi-device world, and that’s why we’ve built mobile into our customer experience journey. Our mobile app is a pièce de résistance, with a mobile-first mindset, aggregating all aspects of the customer experience into a holistic journey. The mobile app serves as a key driver for customer engagement before, during, and after your briefing.

Managing a positive end-to-end experience is a critical component of overall visitor or customer satisfaction. Because customers are demanding anticipatory personalization, we’ve incorporated more white-glove service touchpoints with a mobile-first mindset.

The Avaya Customer Experience app (Avaya CX App) surfaces necessary logistics, important content, timely messages, and informative data in real-time so that customers, partners, subject matter experts, and executive sponsors are all cued into the same program for a more connected experience. This ensures concierge-level service for each touchpoint of the customer journey through the mobile app that begins before they even step foot inside the building and follows through with takeaways that extend business reach beyond the walls of the EBC.

Real-World Experience: Avaya Stadium

Fans have clapped and cheered! At Avaya stadium that is. Avaya Stadium, home to Major League Soccer team the San Jose Earthquakes, is our masterpiece showcase experience, extending the customer journey into another world entirely. The world of sports and entertainment to be precise.

At Avaya Stadium, we’ve outfitted the entire arena with our technology to show how our solutions can create an immersive customer or fan experience in any setting.

Book Your EBC Visit Today

Our briefing program offers integrated touchpoints that enable the customer to make an informed decision more effectively based on meaningful corporate information, successful demonstrations, and first-hand peer and executive dialog, all backed by Avaya’s core technology offerings. See what we do in our business—and what we can do for yours—through a unified experience across all channels.

Book your Avaya EBC visit now. Contact us at ebcjourney@avaya.com or visit Avaya.com/ebc.

Exploring the New Avaya Stadium Mobile App for the San Jose Earthquakes

With only days left, the momentum surrounding the 2016 MLS season kickoff is at an all-time high. This year, with Avaya’s help, fans of the San Jose Earthquakes have even more to look forward to as they celebrate their team’s home opener at Avaya Stadium—the league’s first-ever cloud-enabled stadium.

As a proud partner of the Earthquakes, Avaya’s mission is to continually refine its market-leading technologies in order to push the boundaries of fan engagement. Most notably among this season’s technological advancements is an upgraded version of the Avaya Stadium mobile app. Fans who download the app, which is currently available for iOS and Android, can engage deeper with their team using a number of innovative features and capabilities.

With just one week until kickoff, now is the perfect time for Quakes fans and MLS enthusiasts alike to check out the app. Here’s a sneak peek at what users can expect:

  • Game Day Activity Stream: The application’s homepage is a one-stop-shop for all news about the Quakes, featuring a number of live activity streams for fans to engage in. For example, a social media stream combines real-time activity and commentary across today’s most popular social feeds including Instagram, Twitter and Facebook. Fans can synch their social accounts to the app in order to post about the team or join in on conversations. They can also use the hashtag #AvayaStadium for a chance to appear on Avaya’s Fan Engagement Wall (more on this below), and win prizes like free drinks and clothing. Additionally, there are streams that curate managed content and news about the game, team and more. All need-to-know information is in one easily-accessible place for maximum convenience.
  • Digital Player Cards: Digital player cards bring fans’ favorite players to life. Users can quickly and easily view player information, performance statistics and more via the app.
  • Stadium Chat: This feature enables fans to engage in live chat with agents to receive help of any kind. For example, users can ask questions related to parking, concessions and merchandising, as well as view maps to easily navigate the stadium. Users can even buy tickets via the app, which is linked to Ticketmaster.
  • Interactive Polling: This function enables the Quakes to engage with fans via interactive polls, which are sent as push notifications to app users. As with any other application, users are first asked to consent to notifications before receiving them.

The all-new Avaya Stadium mobile app deeply engages with fans while supporting a truly effortless user experience. From the comfort of couches to the thrill of front-row seats, fans are granted 24×7 access to the Quakes with just the touch of a finger.

This new mobile app, however, is just part of Avaya’s technology showcase designed to enhance fan engagement. This year we’re also honing in on:

  • Networking and Wi-Fi: High bandwidth Wi-Fi service, powered by Avaya’s WLAN9100 solution, supports the expansive 18,000-seat stadium to ensure seamless connectivity for all users. Fans can use the Avaya Stadium mobile app, surf the Web, engage in social media and more with little to no latency or jitter. iBeaconing—location-based technology—also indicates when users are successfully connected to the Avaya network within the stadium.
  • Fan Engagement Wall: Six TVs are combined to make a giant, connected screen that shares real-time social activity and commentary, taking fans deeper into the game. Any post with the hashtag #AvayaStadium will automatically be sent to Avaya’s CMS for approval, where our team filters for content and then chooses to promote it, or reject it.
  • Fanalytics: With “Fanalytics,” Avaya has strategically leveraged the data it receives through several fan touchpoints and channels to continually improve fan engagement. This opens the door to new and exciting ways to transform the fan experience and make the MLS’ best stadium even better.

Supported by Avaya’s advanced technology and end-to-end support, the first cloud-enabled stadium in the MLS allows the Quakes to reimagine fan engagement, establishing themselves as a true differentiator in the league.

The launch of our new mobile app is big news for Quakes fans, but even bigger news for the sports industry as a whole. Technology makes a difference and, offered from the right vendor, can transform the way fans engage with the teams they love. Avaya is proud to support the San Jose Earthquakes as one of over 45 sports teams with advanced, cloud-enabled stadiums worldwide.

As fans countdown to kickoff, they can kick start an immersive, 360-degree experience using the all-new Avaya Stadium mobile app. In Avaya’s world, the 2016 MLS season starts right now.

Download the Avaya Stadium mobile app for Android
Download the Avaya Stadium mobile app for iOS

Virtual Reality Will Improve Thanksgiving Football (Soon)

Virtual reality (VR) will be bigger than ever in 2016. Spotlighted as one of the top five trends for businesses to watch, I’m jumping on the prediction bandwagon by wagering that one of the biggest places it will play out is in the sports arena.

VR gives fans the ability to enjoy a live experience from the comfort of home, and have a richer, deeper more engaged experience with their favorite teams. For stadiums and clubs, it provides an extended revenue opportunity and helps form deeper connections between the brand and its audiences. Thanksgiving weekend—one of the biggest weekends for football fans—is a great time to examine how technology will revolutionize the fan experience and the game itself in the very near future.

Analysts at Digi-Capital estimate that the augmented and virtual reality market will hit $150 billion in revenue by 2020, with sports representing a particularly interesting use case. In October, the NBA kicked off the season by live-streaming its opening night in VR, providing a courtside experience to fans at home with Samsung Gear VR headsets.

When you consider the combination of fan engagement and commercial opportunities, it’s not hard to see the appeal of VR for sports franchises or fans. Some 70 percent of the world’s population tuned in to the Beijing Olympics, while 14 percent of the world’s population watched the Cricket World Cup quarter final between India and Pakistan. VR provides an opportunity to bring these fans closer to the action – even from their own sofa – while simultaneously increasing match day revenues which have, up until now, been limited by the size of the stadium.

In Europe, Avaya recently teamed up with VR experts Yellowbird, to produce immersive digital fan experiences. Avaya’s experience providing networks for major sporting events like the Sochi and Vancouver Winter Olympic Games, the Ashes, the Super Bowl, and the San Jose Earthquakes, coupled with Yellowbird’s award winning VR productions, created a real buzz at IP Expo when we demonstrated our joint capabilities there last month.

With Yellowbird and Avaya, fans in the stadium and at home benefit from an enhanced viewing experience.  For example, a fan could watch the match live at the stadium and use their smartphone to view the on-pitch action from different angles, such as the corner flag, the cross-bar or even the ref’s label cam.

At home, fans could view the event as if they were sitting in the best seat in the house, using virtual reality to soak up the atmosphere, pan to the goal posts, the fans in the stadium, and more. Of course, that’s not possible without the network backbone to support it, which is why Avaya SDN Fx is the best choice for virtual reality applications. It’s secure, robust, flexible, and easy to configure remotely. Adding and removing services like VR is simple.

Away from the pitch, VR is already being successfully used in sport with the Stanford University football team and a number of NFL teams using VR as part of their training sessions with key athletes.

Consumer trends quickly permeate into the enterprise, and it’s only a matter of time before companies start experimenting with the technology to improve their bottom line.

“The big step is to get consumers in,” Oculus CEO Brendan Iribe said in a recent Wired interview. “Whatever comes next in the future, whatever great innovations we unlock, if we don’t establish a great consumer market and user base around [it], then we’re not going to have a runway to use in future. … Over the next few years those thresholds and breakthroughs will happen until we reach the point where VR is as ubiquitous as smartphones.”

To do that, enterprises—whether they are sports stadiums or traditional businesses—will require a robust, solid network to handle the traffic from these applications.

As you sit down to watch Thanksgiving football this weekend, use the breaks in play to think about how to leverage virtual reality to boost your business’ bottom line, whether by creating employee efficiencies or monetizing an experience. As we’ve seen with so many other consumer technologies, enterprise applications are just a short step away, and those that make the early adoption curve can really help define new industry trends and opportunities.

Happy Thanksgiving!