Taking the Shopping Experience to the Next Level

I know that it’s only November, and we are not ready to see Christmas tree decorations on the shelf or holiday music in the mall. While we consumers might not be ready for Christmas, retailers certainly are.

Deloitte just issued the results of their 29th annual holiday survey, which polled more than 5,000 consumers in the U.S. and highlighted a few items of interest for retailers, such as:

  • Some 69 percent of tablet owners plan to use their tablets for holiday shopping. Approximately 65 percent plan to shop/browse online while 57 percent expect to make purchases
  • Deloitte forecasts that 50 percent of retail store sales will be influenced by digital interactions, including use of desktop and laptop computers, tablets and smartphones
  • More than 61 percent of consumers surveyed expect store associates to be knowledgeable about products, and help speed up transactions

One way that Avaya believes you can merge online and store associate experience is through the delivery of a personalized customer experience using the power of video. In the YouTube link below, you will see how Avaya combines the power of video with store associates to save a shopper’s holiday party:

Learn more about Avaya’s customer experience management solutions here.

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