Exploring Go-To Video Collaboration Solutions for Midmarket Enterprises

Companies in the small and midsize enterprise segment (SME) know only too well the importance of rightsizing equipment for their current and future needs. Due to their size, many SMEs lack in-depth IT knowledge and robust procedures and channels for IT hardware purchasing. As a result, they may overspend on purchasing and deploying enterprise-level hardware to serve just a handful of concurrent users.

In a 2013 IDC report on SME use of telecom resources, 30 percent of midmarket companies said they were currently using video conferencing resources beyond simple webcams. An additional 30 percent said they planned to deploy video solutions in the near term.

This environment sets the stage for significant growth in video, as the number of SMEs adopting video conferencing could double in the next 12 months.

Government officials estimate there are roughly 310,000 SMEs in Hong Kong, accounting for more than 98 percent of the total businesses present in the territory. It is Avaya’s mission to help SMEs improve productivity and improve customer interactions, using advanced technology and tailored solutions designed specifically for their needs.

Avaya Scopia video conferencing is an all-in-one solution designed to provide exceptional value for SMEs and offer simple, affordable and comprehensive desktop, mobile and HD room-system video collaboration capabilities.

SMEs can set up a virtual conference room for up to eight participants with click-to-join capabilities through desktop and mobile devices. This allows them to engage with participants outside their internal network, enabling face-to-face meetings with customers and partners to help strengthen business relationships.

Scopia features voice and video, content sharing, chat functionality and the unique ability to review previously presented material without disrupting the flow of the presentation for other users.

Video collaboration is no longer restricted to big companies with big budgets, or confined to the boardroom or dedicated video conference rooms. Through a simple click on a URL, multiple internal and external parties can be brought together face to face – delivering faster collaboration, smarter decision-making and better business outcomes.

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