More than just a phone . . .

I was chatting with a customer this week, and while commenting how communications are radically changing, she asked me what my thoughts were on how Avaya was maintaining pace with modern communications having come from being “just a phone.” I sat back for a minute wondering how this label of being a “telephone company” was placed on us? although we don’t provide carrier phone service to our users, we are still quite often looked at as a “phone company” because we still manufacture and provide telephones.

But if you step back two steps, you’ll see that Avaya also provides the data network and communications infrastructure that those “phones” require to operate. We provide the critical communications services that make those “phones” actually perform some functionality that our users need. It takes a certain company to be able to see that entire holistic picture. Maybe that’s why there are so many players in the low-end market that can never seem to find their way into midsize corporate environments. They don’t have the features, they don’t have the functionality, they don’t have the scalability, and they don’t have the reliability. THEY are really “just a phone.” And maybe that’s why others such as Microsoft find it challenging to displace traditional communications providers, such as Avaya, with their Lync product trying to be a phone, even if it is free.

I asked a colleague of mine, Richard Chin from Vancouver, “Do you frequently hear our customers say, Microsoft Lync voice is free?” I also wondered if our customers were stalling decisions to upgrade their Avaya systems as they evaluate Lync voice features? This made me think, communications today are more than just a phone.

Richard came up with these ideas that would assist our customers and business partners combat the pressure from Microsoft Lync with some very pointed questions. I asked him to put together a podcast that was a brief 5-minute talk on the three things you need to know about Microsoft Lync in an enterprise voice deployment.

We posted this to the Avaya Podcast Network, and you can listen to that podcast here.


Want more Technology, News and Information from Avaya? Be sure to check out the Avaya Podcast Network landing page at http://avaya.com/APN . There you will find additional Podcasts from Industry Events such as Avaya Evolutions and INTEROP, as well as other informative series by the APN Staff.

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Until next week. . . dial carefully.

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