Avaya's Most Innovative Customers of 2013

There’s no shortage of enterprises using Avaya technology in fresh, exciting ways. So it is always difficult to choose the six winners of the annual Avaya Customer Innovation Awards. 

(Note: this article by Tony Kleckner, from the forthcoming Avaya Innovations magazine, offers mini-profiles of each of this year’s winners.) 

Fifty-one companies from around the globe competed this year for the Awards, which were chosen by members of the International Avaya User Group (IAUG) board along with Avaya executives including Senior Vice Presidents Pierre-Paul Allard and Brett Shockley. The winners are being presented today at the IAUG CONVERGE2013 conference in Orlando:

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Technology Innovation Best Practice Award: Oi (Telecom service provider from Brazil) 

Solutions Used: Oi is the first Latin American customer to use Avaya’s Dynamic Routing for its multi-vendor contact center. 

Result: Oi now has precise control over which outsourced vendor will take customer calls. It can choose based on the type of customer call, how busy a vendor already is, or whether a customer is a VIP or not, etc. Avaya’s technology is agnostic, working with whatever brand of contact center technology its partners might use. The technology also greatly simplifies the management.

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Business Innovation Best Practice Award: ESSA Academy (K-12 school in the UK) 

Solutions Used: Avaya Flare?Communicator on iPads, one-X?Communicator on MacBook Air notebooks, and Avaya Aura?Communications Manager. 

Result: Working with partner Pennine Telecom, ESSA has deployed Avaya one-X?Communicator onto MacBook Airs for its receptionists, helping them to take and manage calls more easily. Teachers meanwhile use Avaya Flare?Communicator on their Apple iPads to make and receive calls and collaborate with other staff and parents, too. This has not only changed the teaching style and improved student performance, but the Director at ESSA Academy is now consulting other schools on how to deploy a similar teaching and collaboration model.

Read more: ESSA case study

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Enterprise Transformation (<1k employees) Award: Landmark Bank 

Solutions Used: Landmark Bank was a longtime Nortel customer, having implemented both voice platform and data solutions for over 10 years. Since Nortel’s acquisition by Avaya, the Missouri-based community bank has centralized applications, implemented Avaya Aura?Session Manager, purchased Aura Communication Manager and is presently installing Avaya Aura Call Center 6.3 for a grassroots call center project. In addition, Landmark recently completed implementation of Scopia XT room systems into 12 locations, a Scopia Elite 5110 MCU with Scopia Desktop and Mobile capabilities, and Avaya Flare Experience. 

Result: The overall reliability and ease of migration has allowed Landmark to cost effectively increase network throughput, exceed regulatory requirements, and deploy new banking applications onto the existing network with minimal disruption. Avaya infrastructure has enabled new applications such as Scopia video rooms, which improved the quality of internal meetings while reducing company travel. Landmark is also upgrading its Call Center using AACC 6.3, gaining centralized support, access to product line experts, support backup, extended customer support hours and the ability to leverage multi media. The CEO uses Scopia for video calls on a regular basis, at least weekly, sometimes daily, for improved decision-making and collaboration.

Read more: Landmark Bank’s CIO’s Vision for Video Conferencing

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Enterprise Transformation (>1k employees) Award: Federal Justice Tribunal Mexico (TRIFE) 

Solution Used: Migrated Definity to Aura R6.2 for 8 sites and 2,655 users, with GW650 to protect investment in digital telephony infrastructure. TRIFE, which oversees elections as part of Mexico’s national court system, also uses Avaya’s full suite of UCC applications, including Communication Manager, Session Manager and Presence, Avaya Aura Messaging, Avaya Aura Conferencing 7, one-X suite, Flare Experience for iPad, one-X Mobile SIP, Avaya Session Border Controller-E for remote user access, and Avaya client applications for Microsoft Lync integration, and Call Center Elite for internal help desk operations. 

Result: Using Aura, TRIFE now offers telephony to a mix of more than 600 IP and digital telephony users scattered across 3 buildings in Mexico City and other offices across Mexico. Collaboration features will be added, with a subset of users getting secure mobile connectivity on smartphone or iPad, and another subset getting integration with Microsoft Outlook and/or Microsoft Lync. Also planned is the audio, web and video conferencing via AAC7, which will allow them to receive training.

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Sustained Excellence Award: George Mason University 

Solution Used: In the late 1990s, the school deployed its first Nortel PBXs. That has evolved such that today, GMU’s 6,000 campus endpoints are 99% VoIP. These are supported by a CS1000E 7.5 at the main Fairfax campus and survivable media gateways and 1010 cabinets for remote campuses. GMU also uses versions 6.2 of Session Manager and System Manager as it moves to a SIP core. This year, GMU is installing CallPilot 5.x, giving it key voice services and integration with the installed Contact Center 7.0. GMU is also implementing Avaya Aura Conferencing 6.0, followed by two Sipera SBCs for SIP trunking and a Presence Server. 

Result: George Mason’s focus has been on streamlining the overall infrastructure from a complex environment of multiple PBXs to collapsing into 2 and eventually 1 main system. This new architecture has provided an environment that is easier to maintain from a support and operations perspective, more reliable, and less expensive to run. The Contact Center and CallPilot voice services integration will provide improved customer service, and allow the elimination of 192 expensive trunk lines. They also provide a foundation for new applications and services.

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Small Business (<100 employees) Award: Florida State University College of Medicine 

Solution Used: Avaya Scopia videoconferencing 

Result: For his 11th Medical Mission Trip to Panama, Dr. Mark Stavros engaged with GlobalMed and Avaya to utilize a cross platform of telemedicine products to facilitate medical care to those in need. The doctor spent 10 days in a remote town with a variety of telemedicine products, coupled with a cloud-based image storage solution for collaboration on medical studies. While in Panama, Dr. Stavros used Scopia to consult live with medical experts at the Florida State University College of Medicine.

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Check out the Cool Avaya Omnichannel Contact Center Demos at ICMI

Sometimes you travel to Orlando to really fun destinations. But this May 22-25, when you arrive in Orlando for the 2017 ICMI Contact Center Expo and Conference, we think you’ll be heading for what we like to call the second happiest place on earth. Visit Avaya’s Booth 623 for a fun omnichannel contact center experience that shows you how to create satisfaction—happiness—for customers throughout their interactions with your company.

Each year, contact center executives gather for a few days of education on the latest innovations designed to ensure customers have a great experience. I might not meet up with Mickey from Disney, but I may get together with Alex from Norwegian Cruise Lines, an Avaya customer, and many others who are going to have a wild ride at our cool contact center demos. We’ll show customer-focused companies our latest innovations. This includes the Avaya Oceana™ Solution for contact centers, which enables you to provide a greater customer experience over every communications channel—phone, email, web, SMS, chat, and more. And Avaya Aura® Workforce Optimization, which helps you drive a better customer experience by generating relevant and timely insights from each interaction.

At our demos, we believe customer service professionals will be as excited as kids visiting Goofy. Why? With just five minutes of prep, we can put your corporate website into our Avaya Oceana contact center transformation demo. We’ll set up a live, fully functional omnichannel contact center for taking calls and chat sessions from your website. It’s like magic to see a retail website suddenly support chat and WebRTC-based voice. We show you the exact experience your customers would have. Want to add voice? Will do. How about co-browsing and secured form fill? Done. How about a custom application for the iPhone? Done and fun!

Then we’ll add in our workforce optimization tools, giving you a 360-degree view of how to move from the old world of 800 numbers to the new world of a multi-touch omnichannel contact center. It all works with all of our Avaya solutions (which are used by 90% of the Fortune 100). It’s a great ride—with no height restrictions and guaranteed to be eye opening.

Visiting an Avaya booth at any tradeshow is a unique experience for many reasons:

  • Each demonstration we do is customized. The best way to show you the power of Avaya is to give you a glimpse into what your actual solution could be. If a vendor shows a canned demo, it might be an indication that the technology is not flexible or easy to customize.
  • Each demo shows multi-touch channels in action. Click on a live representation of your company’s mobile application and it connects to an agent. Follow the experience like your customers would.
  • We show the entire customer experience. A customer journey map shows the entire customer experience so that agents can add value to previous transactions and steps. By knowing what a customer has done in the past, or what a customer tried to do, an agent can be one step ahead with a relevant response.
    If a customer chatted with an agent yesterday and places a phone call today, it’s likely that both contacts are about the same transaction. An agent can see what information was exchanged with another agent, so the current agent can continue the customer journey fluidly. It’s a great way to reduce agent time requirements, while making the customer experience more personalized.
  • We are passionate about making a difference for your business. Meet an Avaya team with years of contact center experience and dedicated to helping your company create a competitive differentiation by transforming your customer experience.

We hope to see you at the ICMI Contact Center and Exhibition in Booth 623. We’ll have you saying “supercalifragilisticexpialidocious!” (Did you know Microsoft Word has supercalifragilisticexpialidocious in the dictionary?)

If you can’t make it to a show, an Avaya associate or partner can demo our solutions in person or online. To schedule a demonstration at the ICMI event or at another time, please email me at blgutnick@avaya.com.

Secure IoT Deployments with Avaya SDN Fx™ Architecture Solutions

Let’s look at how to deploy the IoT in a safe and sane manner—a top-of-mind business challenge. Before diving into the technology, let’s remember why secure IoT deployments are so important. The Yahoo breach is a lesson learned: Yahoo CEO Marissa Mayer lost $12M in bonuses over the Yahoo data breach and Yahoo paid $16M to investigate the breach and cover legal expenses as of March 2, 1017. It’s clear that the cost of not building a safe infrastructure is much more than the cost to build one.

Software Defined Networking (SDN) is sometimes over-hyped. At a base level, separating the control plane from the data plane makes sense (if one understands the definitions of a data plane and control plane). In a practical sense, it means the network infrastructure doesn’t need to be managed on a node-by-node basis (i.e., logging into network devices on each end of the cable to make complementary changes to configure a network link). This is where SDN can be over-hyped. The SDN solution automates the process of making the changes to each end of the cable, making the network easier to manage. But, it doesn’t reduce the complexity, increase the resiliency (other than reduce outages due to typing errors), or make it easier to troubleshoot or expand.

Avaya SDN FxTM Architecture is based on fabric, not network technology. The architecture was designed to be managed as an entity of subcomponents and not a bunch of nodes that are interconnected to create a larger entity. In other words, it’s like designing something to manage a forest, as opposed to managing the trees. Would you really want to manage a forest one tree at a time?

How SDN Fx Architecture Benefits the IoT

Although the SDN Fx network architecture wasn’t specifically designed for the IoT, it works well for providing a solid foundation to deploy IoT solutions. These are the key components of the SDN Fx Architecture that benefit the IoT:

Avaya Fabric Connect is Avaya’s implementation of Shortest Path Bridging (SPB/IEEE 802.1aq). SPB replaces the traditional network stack, greatly simplifying network configuration, management and security. Three key benefits of Fabric Connect apply directly to IoT deployment use case:

  • Hyper-Segmentation: SPB supports 16 million+ network segments. In theory, every IoT device on a network could have its own segment. More realistically, every device type can have its own segment. For instance, HVAC could be one network, security cameras could be on another, employees on a third, guests on a fourth, etc. It’s worth noting that the NSA sees segmenting IoT networks as a key to limiting exposure of IoT deployments. (In my next blog, I’ll examine how Avaya solutions provide security between devices on the same segment.)
  • Automatic Elasticity: Services in SPB are provisioned at the edge without touching the core of the network. This makes it very straightforward to provision network services for the hundreds or thousands of IoT devices that the business wants up and running yesterday. Plus, edge provisioning makes moving devices simple. When a device is disconnected from the network, the network service to that port is disabled and eliminates open holes in the network security. When the device is connected to the same or different port, the device is authenticated and services are automatically configured for the port.
  • Native Stealth: SPB operates at the Ethernet, not the IP layer. For example, if a would-be hacker gains access to one segment of a traditional network, they can go IP-snooping to discover the network architecture. A traditional network is only as secure as the least secure segment/component. With Fabric Connect, if a security loophole is overlooked in a less important network project, there isn’t a back door to access the rest of the network and the corporate data.

Avaya Fabric Extend provides the ability to extend an SPB fabric across a non-fabric network, such as IP core, between campuses over Multiprotocol Label Switching (MPLS), or out to the cloud over WAN. IoT deployments enable the phased adoption of SDN Fx so that IoT projects can gain the values above, without ripping and replacing significant network infrastructure or affecting non-IoT workloads.

Avaya Fabric Attach automates the elasticity of the SPB fabric for IoT devices and other devices supporting Automatic Attachment (IEEE 802.1Qcj). Fabric Attach allows the device to signal the network that it needs in order to connect to a service. If the device is authorized, the service is automatically provisioned. When the device is disconnected, the service is terminated. If the device is moved to a different network port, the service will be provisioned automatically to the new port. This makes deploying and moving Fabric Attach-enabled devices very simple. For a real-world example, see how Axis Communications is starting to deploy Fabric Attach in their IoT devices.

Avaya Open Networking Adapters—an Open Network Adapter is a small device that sits in-line with an IoT device to provide programmable security for IoT devices that lack adequate network security. One component of the solution is Fabric Attach, which provides automated service provisioning and mobility to devices that don’t have the auto-attach capability. (I’ll explore more about the power of Open Networking Adapters in an upcoming blog.)

The Avaya Identity Engines Portfolio provides powerful tools for managing user and device access to a network, commonly referred to as Authentication, Authorization, and Accounting. In the IoT use case, Identity Engines authenticate a device by MAC address or MAC address group and use predefined policies for the device type to dynamically configure services. For instance, a camera could be assigned to Video VLAN 30 and provisioned for multicast, while a phone would be authenticated, assigned to VLAN 20, and configured for SIP communications. This provides security for unauthorized devices joining the network and provides automatic segmentation based on device type and service requirements.

I’m not sure if there ever was a time when network design and implementation was static, but there was a time when the devices connected to the network could be predicted: servers, printers, storage, PCs, etc. With IoT, IT is being asked to design networks for devices that haven’t been thought of yet. The old network technologies were designed for mobility by work order, and IT was able to list the number of device types that wouldn’t work on the network. SDN Fx provides a true software-defined network and not software-defined automation on old network constructs. A fabric network has the intrinsic flexibility and security required for tomorrow’s IoT projects, today.

In my recent blogs about the IoT, I’ve looked at how the IoT enables Digital Transformation and examined a business-first approach to IoT technology adoption. Next in this blog series, I’ll explore the newest component of the SDN Fx solution for the IoT, the Avaya Surge™ Solution.

Customer Journey Analytics vs. Traditional Analytics—Know the Difference

It’s expected that 60% of all large organizations will develop customer journey mapping capabilities by 2018. Why? Because the average consumer isn’t so average anymore. Consider that a typical customer now owns three personal mobile devices, each with anywhere from 10 to 20 downloaded apps. This individual owns an average of five social media accounts, nearly three of which are actively used. Additionally, the average office worker receives up to 121 personal emails per day. Just imagine what these figures look like for consumers on the high end of this engagement spectrum.

To get a snapshot of my own activity, I followed these simple instructions to figure out how many emails I receive. It’s 10 a.m. and I show 59 emails received (up from 47 just two minutes ago). And tweets average around 6,000 per second—I have 1,175 in my queue based on who I am currently following. The question is: How do you bring your email, tweet, post, or blog to my attention amid all the clutter?

When we look at what this means to customer experience it is worth noting that we’ve reached a point where over 40% of customers now use up to seven different channels to interact with brands, from live chat to email to social media to SMS. Businesses increasingly understand this fact, and they’re taking the necessary steps to ensure they can deliver consistent, contextualized experiences across various channels and devices.

Each of the devices and channels offers its own set of diverse scenarios for linking to other devices and channels, making no two customer experiences the same. The not-so-good news is that businesses are still grappling to understand customers’ actions across these various touchpoints. They need to leverage data but, in fact, 43% of companies currently obtain little tangible benefit from their data, while 23% admit they derive no benefit whatsoever. Organizations are struggling to create a data strategy that delivers the insights needed to drive anticipatory engagement and repeat spending.

The bottom line is that a business can support virtually every interaction channel. However, without a comprehensive view of the data generated and shared across those channels organization-wide, it will fail. Supporting an array of channels is simply not enough. Businesses must gain an inherent understanding of how customers are using these channels so that they can adapt, evolve and change as needed. This is where the ability to understand your data—specifically, customer journey analytics—becomes vital.

The solution here may be simple to describe, but implementing it isn’t. Adopting customer journey analytics means businesses must now support a powerful, real-time visualization of the customer journey across all lines of business, not just the contact center. They need a roadmap to continually reinvent key processes and fine-tune organizational behavior. They must harness real-time and historical data across all channels and devices to intuitively understand customer needs and optimize business outcomes. Most challenging of all, they must do this in a way that shows tangible ROI and improves TCO.

To make customer journey analytics work, businesses must take a critical step from ideology to implementation—a move that can often feel like a leap of faith.

But there’s good news: technology has evolved to a point where companies can now easily, effectively and cost-efficiently achieve these core data objectives. The key is investing in an extensible, omnichannel customer engagement solution.

Your customer engagement solution should boast simple capabilities. It should be pretty easy to create and manage dynamic, multi-touch customer journeys. And you need a built-in, flexible analytics and reporting platform to deliver a single, comprehensive view of customer data across all sources, both internal and external. This lets you compete using customer journey analytics, and also easily add third-party data sources to amplify their strategy.

A customer engagement platform redefines the way businesses engage with digital consumers. Here’s how customer journey analytics stand apart from traditional reporting and analytics:

  • Obliterates Siloes: A siloed environment is the greatest barrier to data success, and it’s affecting more businesses than we realize. According to Deloitte’s 2017 “Contact Center Benchmarking Report,” nearly 60% of customer channels are currently being managed in silos. Analytics integration is vital for competing on customer experience (CX), an initiative that traditional analytics tools simply can’t support.
     

    Built on open, extensible architecture, a customer engagement platform has unparalleled flexibility for gathering transactional information from numerous different channels (IM, co-browsing, SMS, phone, email, IoT) and devices (phone, mobile/tablets, branch, desktop, kiosks). This enables companies to flexibly collect, process and analyze all real-time and historical data. They gain a rich visualization of their customer journey enterprise-wide. This means consistent, contextualized experiences no matter where and when interactions begin, end, continue—and no matter how many company agents are communicating with the customer.

  • Seamlessly combines internal and external data sources: The open nature of a customer engagement platform enables companies to combine internal data with that of virtually any other business intelligence (BI) tool. For example, insights collected internally can be combined with data from visualization tools from leading providers like MicroStrategy, Oracle, SAP and Tableau. This lets managers maximize the return on their existing investments, while driving their potential beyond what was initially imagined.
     

    Furthermore, this unique ability lets managers generate cradle-to-grave customer interaction reports, enabling them to identify innovative new ways to meet consumers’ evolving needs. Chances are you’re not going to get this with traditional reporting and analytics platforms.

  • Transforms the agent experience: A holistic customer engagement platform redefines agent and supervisor experiences by allowing companies to easily create, customize and integrate key applications for specific work groups. Supported by an advanced software development kit, companies can build their own contact center apps, or embed specific functions into their existing apps, to customize desktops for any unique customer/agent configuration. The solution represents a revolutionary way to serve digital consumers. And, it offers managers a new avenue for analyzing performance metrics for all ways customers are served.

With customers using more digital channels than ever, it’s clear that now is the time to adopt customer journey analytics via a customer engagement platform.

Interested in learning more or chatting about transforming your analytics environment? Contact us. We’re here to help and would love to hear from you.