The Consumerization of IT – Round 2

Last year, we took a look at how the Canadian consumer has been leading the way in driving the technology evolution into social media, broadband and mobile solutions. A year further in and those trends are continuing. In fact, figures released by the CWTA last year show that mobile phone subscriptions are increasing by 4% year over year. By mid-2012, over 77% of Canadians had mobile phones.

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Of course, smartphone ownership continues to grow. By the end of 2012, more than 50% of Canadian subscribers had a smartphone. Even more interesting is the rapid growth in tablet ownership, which quickly grew from sub-5% in 2011 to 20%+ in 2012.

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And users appear to be getting more comfortable using the technology, with more people downloading applications for their smartphones and tablets. 70% of respondents are downloading applications. The average number of downloaded apps per device continues to sit at 12.

True to form, Canadians love talking about the weather and app use is no different – the #1 downloaded app type continues to be weather applications.

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The forecast (pardon the pun) for the future of all this technology is clear – at the same time that consumers are arming themselves with more mobile technology and the knowledge required to leverage these devices, a Frost and Sullivan report released in January shows that mobile downloads of web meetings is growing rapidly – and is expected to double or triple in 2013 – with and expectation that ¼ of all online meetings incorporating video by the end of the year.

This trend was verified recently by IDC, who globally has seen a 32.8% year over year decline in large video infrastructure sales, but a 5% increase in personal videoconferencing solutions.

The shift in interest in traditional video conferencing to mobile video conferencing is also evident through analyzing changes in google trends:

Searches for Video Conferencing:

Searches for Mobile Video:

The bottom line is that the definition of mobile video conferencing is quickly moving from a cart on wheels to a smartphone app you can hold in your hand. Managing the transition to mobile video will be key to maintaining competitiveness for your business over the coming years. For more information on how Avaya handled our own transition to mobile enable video collaboration, check out the Wainhouse Research report here.

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