Oliver BengtssonDecember 07, 2021

The Future of Success in the Digital Era

With the ongoing pandemic continuing to be a disruptor, it’s time for businesses to look towards a new future, where teams are dispersed – and staying that way. The era of “business-as-usual” is over. Remote teams, whether they are subcontractors or full-time employees, are the wave of the future, and this continuing trend is something any business, from small start-ups to giant corporations, shouldn’t ignore.

Uncertain times require thought leaders who can look toward the future. What does remote work in the digital era mean on a larger scale? How can companies delegate responsibilities and drive growth? Since we are approaching two years into the pandemic at the time of publication, you would think corporations would have it all figured out by now; some do, and some don’t. The main question on everyone’s mind is: what does the future of work look like – and how can individual employees and companies continue to grow?

Here is a simple equation: adding together a business’s ability to bounce back from pitfalls plus whether or not it is able to avoid future errors and manage teams and solutions will directly lead to its success. Resilience + Agility = Success. The pandemic has shuttered some businesses, but it’s also allowed many companies to thrive and develop new business tactics that they may not have otherwise looked into. Global contracts and deals that may have taken over a year to close by Sales teams now take six months – because all of the work is done virtually. C-Suite executives don’t need to fly overseas to come to an agreement and land partnerships. The world is changing quickly, and the legacy business model looks very different than it did even two years ago.

The pandemic, of course, isn’t the only contributing factor.  Globalization, developing countries and technologies, customer needs, and the changing workforce landscape have all enabled companies to expand their talent base and tech abilities. Digital transformation has arrived, and it’s not going away. Businesses need to adopt sustainable growth strategies in order to stay afloat in 2022 – and beyond.



The Future of Success in the Digital Era



In the era of constantly developing business agility, businesses can – and should – adopt cloud solutions, if they haven’t already done so. Feeling called out? You should! It’s high time companies chart their course for the digital future. If you’re looking for a sign to get your ducks in a row regarding getting your company onboarded with cloud-based services – here it is.

So, what does digital transformation look like? If you haven’t grown tired of hearing phrases thrown around like, “the new normal,” and “in these unprecedented times,” you may have been living under a rock for all of 2020. But there’s something to those phrases, isn’t there?  They indicate an uncertainty about the future, which, pandemic or not, is a normal human emotion. It’s an emotion that can be even more daunting when it comes to your work life.

Say you’ve been at a company for 20 years, and all of a sudden, you start hearing conversations about “digital transformation” and “remote team management.” What does it all mean?! It means that your company is headed into the future - and that’s nothing to be scared of. In fact, it should be celebrated! A company that has a healthy drive to make sure their employees are empowered by the technology they use is a company that is set up for success.

Digital transformation can mean many different things. When we reference it within the Avaya framework, we’re often talking about making connections. We want employees to connect through experiences. This can be another intimidating topic for those who are veterans in their industry. Millennials now make up the largest chunk of the workforce at 56M looking for work or who are working, beating Get X’ers by about 3M, according to the Pew Research Center. And with this workforce’s generation valuing experiences over stuff, it makes sense to focus on driving collaboration - while keeping the bottom line in mind, of course.

When you think of the cloud, you may think of drier topics, such as document storage or communications - you likely don’t consider experiences beyond going to virtual meetings. And virtual meetings are not the most exciting thing to think about, either, unless you’re really into multitasking.

Again, while we can’t think of one person who really gets pumped about virtual meetings - even at Avaya - there is something to not having a morning commute. In this new world, things are starting to feel more streamlined as we adjust to work-from-home life. Employees are happier and new technology is being developed so that the customer experience becomes more and more efficient. With cloud-based services, customers are not only connected to a customer service representative, but a customer service expert. A Salesperson or retail employee can provide real-time, on-the-ground customer experiences that were previously unavailable. With Avaya OneCloud’s AI capabilities, customers are not only receiving better value, but also smarter value. The pandemic has made it so we had to become successful digital pioneers - or we wouldn’t survive. And with solutions like Avaya Cloud Office by RingCentral, well, cloud-based, businesses are far more agile than ever before and able to develop at the same pace as their customers - as long as they’re focusing their efforts on ensuring smooth digital transitions.

Helping teams collaborate through shared experiences is a central goal of Avaya. Our effortless communication systems deliver experiences that matter, from a client standpoint, direct to consumers, all the way through to our employees. Avaya understands that hybrid models are the future of work, and we focus on bringing solutions to industries around the world through cloud services. Learn more about how we can help enhance workplace experiences by reaching out today!

The Future of Success in the Digital Era

Oliver Bengtsson

Oliver Bengtsson is a Senior Marketing Manager in the Avaya Solutions Marketing team, focused on Avaya OneCloud  CPaaS and UCaaS . 

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