Avaya Technology Powers a “Super-Automated” Networking Solution at Superdome

Avaya partnered with SMG, a renowned leader in venue management, marketing, and development, to upgrade the Superdome’s networking infrastructure. Mercedes-Benz Superdome has been around since the 70s and there is nothing more fitting than retrofitting the space with Avaya’s next-generation technology to help transition Superdome into a smart stadium for today’s modern fan. 


To address the problems of an aging networking system, SMG implemented Avaya technology to absolve recurring network issues while also mitigating future ones for more connected fan, customer, and team engagement environments. Avaya’s smart networking provides complete coverage with Virtual Services Platform, Ethernet, and Video Surveillance. This solution ensures the reliable and secure uptime that is crucial for this type of ‘super’ facility, extending from the back office, to the front-office, to the fans, vendors, athletes...and everywhere in between.  


Avaya’s 21st-Century technology portfolio is ideal for business striving for greater efficiencies and real-time service agility. To date, the technology has helped to decrease day-to-day maintenance by 20% resulting in the ability to allocate operations teams to more proactive, strategic initiatives rather than the reactive procedures the Superdome staff has been enduring. 


The Superdome complex encompasses the entire park including the Smoothie King Center, Champions Square, and the Mercedes-Benz Superdome itself. 

 

  • The iconic ‘domed’ sports and exhibition venue that is Mercedes-Benz Superdome, is centrally located in New Orleans, Louisiana, and serves as ‘home-field’ to NFL team, the New Orleans Saints. 
  • Champions Square is a 121,000 square-foot outdoor festival plaza that is leveraged for public concerts prior to each NFL game and houses studios for Fox Station WVUE-DT that airs morning newscasts and sports-related programming from the facility, further illustrating why a top-notch communications experience is so important for the venue. 
  • The Smoothie King Center, home to NBA team New Orleans Pelicans, is a catalyst for live entertainment in the area allowing enhanced event programming opportunities at the collegiate level, the city-level, and statewide. Due to its proximity to the Mercedes-Benz Superdome, the facility shares other infrastructure elements such as parking, equipment, personnel, and production services that all benefit from robust and scalable networking technology and solutions.


The Mercedes-Benz Superdome, touted as the largest fixed dome structure in the world, is the definition of an ‘always-on’ stadium, routinely hosting major sporting events, including the Super Bowl (a total of 7 times), the College Football Championship Game, the Final Four in college basketball and other high profile entertainment shows like Monster Jam, WrestleMania. The Superdome complex can accommodate nearly 100,000 in total across the different venues providing an expansive fan engagement environment to suit the variable tastes and needs for sports and entertainment fans of the future with higher bandwidth connectivity and no downtime. 


Matt Boyd, SMG’s IT manager iterates, “Avaya brings a strong organization behind their network equipment, and does a really good job backing their partners to do the work that needs to be done.” A simplified network and improved security system has allowed an impressive 90% decrease in reported incidents across Superdome, enabling the operations and security teams to better spend time ensuring a safe, fun, and connected fan experience journey from the dome, to the square, to the Smoothie King! When it’s all said and done, Avaya aims to provide all-star solutions for our MVP partners, really we just want to match ‘super’... for ‘super’! 


About SMG
Founded in 1977, SMG provides management services to more than 230 public assembly facilities including convention and exhibition centers, arenas, stadiums, theaters, performing arts centers, equestrian facilities, science centers and a variety of other venues. With facilities across the globe, SMG manages more than 15 million square feet of exhibition space and more than 1.5 million sports and entertainment seats. 


About Mercedes-Benz Superdome
The Mercedes-Benz Superdome is a multifunctional stadium for football, baseball and basketball. Often referred to simply as the Superdome, the facility is a domed sports and exhibition venue located in the Central Business District of New Orleans, Louisiana, United States. The Superdome is not only a key part of the landscape of Louisiana – it’s also a critical piece of the region’s history. Breaking ground in August 1971, the facility officially opened in 1975 hosting the 1975 Sugar Bowl on December 31st with a 75,000 attendance. On October 3, 2011, it was announced that German automaker Mercedes-Benz purchased naming rights to the stadium.