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60% of your customers
want to talk to you over
the phone.
Do you know what the
other 40% want?

Read the 2011 Consumer Preference Report on contact centres written by Forrester Consulting

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The traditional call centre—rows of agents in headsets answering calls—is becoming obsolete. In a consumer-driven, Internet-enabled world, your customers aren’t just calling you. They want to reach you via email, IM, text, and more. And simply “taking” calls isn’t enough to keep customers loyal—you need to proactively reach out to build relationships, upsell, and solve problems before they become deal-breakers.
 
In short, you need a contact centre. You need to reach your customers using the communications channels they want. You need to balance inbound and outbound communications so that no one is left waiting. And you have to do all of this while cutting costs, improving agent efficiency, and maximizing the value of every customer.
 
Avaya can help. From internal operations to customer relationship management, we offer contact centre solutions to help make your entire organization more effective and efficient.

Contact Centers for Dummies (2nd Edition)

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