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Here are a few CEBP solution examples to further illustrate what's possible.
A financial industry brokerage firm might deploy a CEBP solution that monitors
the stock price of a certain company and if there is a change of 5% in either
direction, the CEBP solution might begin triggering predetermined interactions
to alert and set up a conference call with a financial advisory team and key
stock holders to enable them to react accordingly. The CEBP solution can look
for and find the right people who are needed in the discussion along with those
who can make certain decisions about the stock situation.
In another example, a healthcare organization might use CEBP to locate and
schedule specialty doctors as part of a medical diagnosis or procedure effort.
In yet a third situation, a supply chain issue could be resolved by quickly
bringing together the right parties on a conference call to devise a workaround
to a product or parts supply problem. As inferred here, there are a vast array
of scenarios and processes that can substantially benefit from CEBP solutions.
With an Avaya CEBP solution, system processes can be automated to know how to
identify the right people for a particular event or situation, how to reach
them when they are needed, as well as to understand what types of access
devices each person wants to use for communications at a specific time (e.g. a
cell phone, instant messaging, video conferencing, etc.). When the need for an
automated conference is determined via a CEBP action, the solution will find
the right people and pull them together quickly in a conference with minimal
user disruption. Attendees on a conference call can also be automatically
logged, which can be especially important for government or industry regulatory
issues such as the Sarbanes-Oxley compliance tracking requirements in the U.S.
When I discuss CEBP with business leaders, I often find people grasp the CEBP
concept quickly, but the real challenge comes when they start thinking about
all the different business processes that they could transform with a CEBP
solution. There are so many business processes that would benefit by being
communications enabled that it's important to narrow the scope to those parts
of a process where removing human latency has a true ROI.
Fortunately, the steps to identify where to start are quite simple. Here's my
suggestion about how to go about this: find the business processes that have
the most impact on the top and bottom line of the business, then consider the
latencies involved with these processes and finally, consider how human
communication actions can be connected to minimize these latencies. In other
words, ask yourself where in your business does a delayed response cost you the
most money or opportunity?
Today such communication technologies as IP Telephony, conferencing, SIP and
Unified Communications are far along the business adoption curve on a global
scale and these communication solutions have paved the way for CEBP solutions
to integrate with and leverage them. CEBP solutions can also be connected to
other key business applications you may be using today such as those from SAP,
Siebel, Oracle, Microsoft and many others to extend the existing capabilities
of those applications in a business process. And Avaya CEBP solutions can also
expose new types of functionality such as web services and Service Oriented
Architecture (SOA) which can then be integrated with CEBP using Avaya
Professional Services. Whether or not your environment currently uses such
technology solutions as web services or SOA or you are planning to deploy such
technologies sometime in the future, the Avaya CEBP solution can be easily
adapted to work for you today and/or down the road.
We invite those companies that want to power their communications systems to
full potential to investigate CEBP solutions today. At Avaya we are passionate
about helping our customers transform their business with higher value business
returns from key communication technologies. And we are sure that Avaya CEBP
solutions can help any business reach its full top and bottom line potential.
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John
Muir Health Network Enhances Doctor-to-Doctor Communication and Makes Hospitals
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