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That is an example of how CEBP can add value in the healthcare industry. Recently, a presentation at Harvard indicated that about 100,000 people die each year in our healthcare system because of preventable medical errors due to miscommunication. So this technology can not only help treat people in need, but also can save lives. If we can save 10 percent of that 100,000 people, that's 10,000 people.
In addition to the great value there always is in saving life, there would be a huge effect on that hospital. There would be an effect on the loved ones of those patients. There would be an effect on the insurance premiums that the hospital has to pay. CEBP is a huge value proposition in the healthcare industry.
How might CEBP be of help in other industries?
Here is an example. It has to do with an incident in our food and agricultural system. A few months ago, an e coli outbreak in the USA was attributed to spinach. There was a huge amount of activity to detect the cause of the e coli outbreak and how to deal with it. Government agencies in the US were involved. A large number of farms and storage facilities were involved.
This is a good example of an event that triggered a response. With CEBP you can automate the response to those kinds of situations. Instantly, information can go into the supply chain so that officials know what kinds of stores are receiving the spinach, and notify them to take the spinach off the shelves.
Also, those responsible can look deeper into the supply chains and determine which farms were associated with the shipments in question. They can instantly talk to the right people, leave messages, use email, instant messaging, chat — whatever channel is quickest — so that the people in the supply chain can take action. In this way, CEBP can enable extremely fast damage control.
What practical business values are there in CEBP for an enterprise?
CEBP will produce huge value. To illustrate the magnitude of the potential of CEBP, we can compare it with the advent of the Internet in the 1990s. The Internet was a huge efficiency engine. It made processes much more efficient, by eliminating redundancy and allowing people to communicate more effectively. It also enabled corporations to expand their brands more effectively.
CEPB will be even more of an efficiency engine. It will provide an even higher gain in efficiency than the Internet. With CEBP, organizations will be able to review their processes and workflow and make them extremely efficient by injecting communications into them. The Internet was a huge efficiency engine for the economy. CEBP will be like the Internet "on steroids."
What does the adoption rate look like for CEBP?
CEBP is a manifestation of what I call the third or strategic phase of IP telephony. The first stage was the experimental stage. In that stage, organizations began by using IP telephony on PCs. There were difficulties, but the IT industry worked out the technology. That was a seven year cycle.
The last four years we have been into what I call the "competitive pricing stage." The technology is now as good as the legacy TDM telephony technology was before, but users have more features. It is also much more cost effective. So we are replacing legacy systems with IP telephony. Now that we have this foundation of IP telephony we are entering what I call the strategic phase. It is made up of two major components:
One is called Unified Communications, where employees can access many communications applications from a single launch point. That launch point could be a laptop, a desktop, cell phone, or any other communication device. There are a plethora of endpoints. So we already have a degree of integrated access into our organizations' communications infrastructures.
The second part of the strategic phase will be the implementation of CEBP. It will involve automating business processes and extracting human and systems delays. We are at the very beginning of CEBP. I predict this will be about a ten-year cycle in the marketplace.
If we think about CEBP in terms similar to the adoption of other technologies, we are at the same stage where cell phones were when they were single function devices. Initially, they made phone calls, received phone calls, and kept track of the numbers they dialed. They have come a long way from this stage. We are at a similar beginning phase for CEBP, with enormous advances ahead.
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John Muir Health Network Enhances Doctor-to-Doctor Communication and Makes Hospitals More Efficient
