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Communications Enabled Business
Process Solutions Slash Latency

By Mack Leathurby, Editor in Chief  |  March, 2007
Page 3 of 3

While the ability to deploy SOA or reuse other types of services is one important aspect of today's technology driven enterprise, the real advantage for a business with CEBP solutions is the ability to treat communications as just another business service — something you can integrate into any business process to make it more seamless and eliminate latency. This evolution of IP telephony communications "promises to extract delay, both human and system from business process, increasing enterprise agility or the ability of a company to react to real time events or market changes," writes Nick Lippis in his report Extracting Human and System Delay from Business Process.

A redesign-based approach with CEBP allows companies to be both holistic and incremental — look at the big picture, then move forward making small but high-leverage changes that create a controlled snowball effect for improving the business. Furthermore, the first companies that make this move to Intelligent Communications with CEBP are going to gain a real competitive edge in their market as they reduce human and process latencies via intelligent business communication applications. For these initial adopters and for all enterprises that follow this strategy, the potential payoff is huge.
"Avaya is...a company with a definite technical mission. And if it succeeds...then we will finally have the convergence of telecomms and computing. Oh... and there will be (significant) business benefits.
Robin Bloor, "Avaya and SOA," IT Analysis, Nov. 22, 2006
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