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Communications Enabled Business
Process Solutions Slash Latency

By Mack Leathurby, Editor in Chief  |  March, 2007

Intelligent Communications for the enterprise has truly arrived in 2007 with advanced communications enabled business processes (CEBP) solutions. CEBP can simplify business process complexity and deliver real time, responsive actions that can be used to impact a company's top and bottom line. When companies align Intelligent Communications powered by CEBP solutions with their business imperatives, companies can be transformed in ways that really pay off. Let's look at what this transformation is all about by more closely examining CEBP as one of the key enablers of Intelligent Communications.

"Communication enabled business processes allow the communication functions to be tightly integrated directly with the systems and applications that the individuals are using."
Bern Elliot, Steve Blood, and Bob Hafner, "Achieving Agility Through Communication-Enabled Business Processes," Gartner Research note, April 2006
Customer data is growing at 50% annually. That's just one among many examples of the information complexity and business velocity that confronts most companies today. Traditional business processes often can't keep pace and therefore don't deliver actionable information to the right people at the right time — because of inherent human delay. Why does this latency persist? Because communications — the fundamental enabler of agility — has remained a separate technology tool businesspeople rely upon to handle or fix the work that data-driven business processes can't manage.

Now, the technical barriers between business processes and communications are essentially being eliminated with the increasing adoption of IP telephony and the transformation of communications capabilities into software services that can be used within business processes. Business processes — not just the isolated applications but the complete process — now can be enabled with real-time communication interactions. This approach creates a closed loop between communications and data-driven processes and slashes latency as humans interact responsively with both people and systems — driving strategic business impact as well as cutting communications costs.
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